Track and attribute revenue from widgets

If you want to attribute affiliate revenue from widgets on your website back to specific pages, you'll need to take care of your own SubID tracking for each platform.

Then, connect the SubIDs you create to your pages via Label Rules.

Here are a few examples of how to do this in popular platforms.

In this article:

• Attributing revenue from Amazon native ads
• Attributing revenue from dynamic elements (e.g. widgets, search boxes, maps)
  • Examples: CJ Affiliate
• Attributing revenue from static creatives (e.g. banner images)

Attributing Amazon native ads

Amazon's native adds allow you to add dynamic product images, names, prices, and Prime availability with a couple lines of code on your website. Once live, they look something like this:

Here's how to create a native ad for a specific page on your website:

1. Log into your Amazon Associates portal and navigate to Product Linking > Native Shopping Ads.
2. In the top banner next to "CREATE", choose an ad type such as Recommendation Ads.
3. In the left column, select or create a Tracking ID. We recommend creating one Tracking ID per page.
4. For example, if your page is called "Best Skincare Products" then call your Tracking ID "best-skincare-products-20".
5. At the bottom of the page, click "Save and View Ad Code".
6. Copy and paste this code onto just one page.

And attribute native ad revenue to your content:

1. In Affilimate, go to Performance > Rules.
2. Create a new Rule linking the new Tracking ID to a specific page on your site. 
3. Optionally, restrict the rule to a specific Platform, and click Create Rule.

All past and future commissions with this Tracking ID will get attributed to that page.

Attributing revenue from dynamic elements

Anytime you create some kind of widget that requires a JavaScript snippet on your website, you are responsible for setting up page-specific SubIDs when building the widget.

Tip: SubIDs are also often called labels, campaign IDs, SIDs, TIDs, and many more names. 

Here are a few specific examples to give you an idea of how this works on different platforms:

• CJ Affiliate

CJ Affiliate Widgets

Once you create a widget in CJ, provide a page-specific SubID in the SID field like so:

Attributing revenue from static creatives

Affiliate merchants or brands might provide you with a number of creatives you can use to promote their product.

These can include things like banner images, sidebar images, and so forth.

In general, as long as these images link to an affiliate link in a normal way, you do not need to do anything special to attribute revenue from these banners.

They'll be shown just like any other linked image containing an affiliate link.