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Understand your heatmap results

Affilimate's heatmaps tell you which affiliate links were seen, clicked, and in many cases, which ones converted.

You can use these heatmaps to improve your content's copy, design, link placement, and calls-to-actions. Then, using Revisions, you'll be able to measure whether the changes you make are growing your revenue.

Here's how to find and use your heatmaps in Affilimate to improve your affiliate content's RPM.

In this article:

Recommended reading: Optimize a Product Roundup with Affilimate is an end-to-end tutorial of how to use Affilimate's heatmaps and revision tracking to improve the affiliate RPM (revenue per 1,000 visitors) of a product roundup article.

How to understand and use your heatmap data (sizes and colors)

Before you start looking at your metrics, here are two important things to set up:

Step 1. Set up your timeframe

Option 1. Select your timeframe - Depending on your traffic, and when you last changed the content, you may want to look at a longer timeframe to get significant data.

Option 2. Align dates with a single revision - If you edited the post more recently than the timeframe you're looking at (for example, you're viewing "Last 30 Days" of data, but your page was "Published 7 days ago"), be sure to check the box to Align dates with a single revision.

Step 2. Jump between links

After you've chosen a timeframe and decided whether to align dates with the latest revision, you can begin reviewing the results.

To efficiently navigate the heatmap, use the arrows on the right side to jump between your tracked affiliate links.

Step 3. Interpret the results

Click any bubble on the heatmap to reveal the following details:

  • Link Name - The name of the link as it's saved in your Links.
  • Color - Red signifies we have a tracked conversion from Smart Labels for this link instance. Blue means we do not (either because the integration doesn't support smart labels, or because it hasn't converted during the selected timeframe)
  • Size - Size varies based on how many clicks that link received during the selected time frame.
  • $_.__ from _ Sales - How much net revenue this exact link has earned from however many sales. If you see $0 from a non-zero number of sales, that means all items were returned or canceled.
  • % Seen - What percentage of website visitors saw this link as a result of scrolling. 
  • Clicks - How many clicks this link received during the selected time frame.
  • CTR - Of people who saw the link while scrolling, what percentage clicked on it at least once.

Note: It's important to note that CTR in this context is based on visibility, not overall pageviews. This measurement of CTR makes it easier to see the potential of a link few people are seeing. If you want to measure the overall CTR of a link, you can divide the link's Clicks by the Served metric with the Columns dropdown.

Once you know these metrics, you can form a hypothesis and run a test on your content.

For a concrete example, read our tutorial: Optimize a Product Roundup with Affilimate.

Heatmap FAQs

Which pages on my site will have heatmaps?

Each page on your website where you have:

  • Installed the tracking snippet
  • Imported at least one affiliate link on the page
  • At least one pageview of that page, since you installed the snippet and imported the link

Will have Content Analytics, including a heatmap, generated for it.

How soon will my first heatmaps be ready?

You first heatmaps will be ready within 24 hours of the first affiliate link you imported that appears on that page and has received at least one tracked pageview.

How soon will heatmaps be created after I publish a new post?

Same as when they were first generated: within 24 hours of the first tracked link appearing on the page and receiving traffic.

When are new heatmaps created?

New heatmaps are generated when:

  • Nightly: We detect a new Revision for the page during our nightly scan, which kicks off around midnight in your timezone
  • Immediately: When you import a new affiliate link, all pages it appears on will be scheduled to have a new heatmap and revision created

In general, you should wait until your latest Revision has received a blue checkmark before analyzing the results and making changes.

There are a few reasons why your links might not be visible on your heatmap yet:

  • Your screenshot has been generated, but not all links were tracked at the time the heatmaps was created. The solution is to wait 1-2 days for analytics for new links to arrive.
  • You haven't imported your new affiliate links at all. In which case, run a Site Scan and import them for tracking.

Important: It is critical that after publishing, you clear your cache and CDN so Affilimate can crawl your site and access the latest screenshots and links. If your Sitemap indicates a revision to your content, but your website is cached, the screenshot will be outdated.

If this happens, either a) trigger a new revision by making a small modification on the page and then ignoring the previous revision b) contact our Support Team to have us manually re-generate your heatmap.

Why are some spots on the heatmap blue and others red?

Blue spots mean we've tracked clicks on that affiliate link during the selected timeframe.

Red spots mean we've tracked conversions on that affiliate link during the selected timeframe, using Smart Labels.

If you're not using Smart Labels, or only promoting products on Amazon (or other programs which don't support Smart Labels), you will never see red spots on your heatmaps.

What does the size of the spot on the heatmap mean?

The size of the spot on the heatmap indicates how many clicks the link has received.

You can manually track a non-affiliate link, and then any clicks will appear on your heatmap.

No, because Amazon does not offer dynamic SubID tracking to most affiliates. However, you can still use Revisions to track your revenue per page and determine whether your changes have improved the overall RPM of your content.

Recommended reading: How to Track Affiliate Sales on Amazon with Unique Tracking IDs

Have questions? Contact us at anytime.

Last Updated 2/26/2022

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