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How affiliate revenue attribution works

Affilimate has three powerful ways to help you know which piece of content led to the conversion you see in your Dashboard:

  1. Smart Labels
  2. Rules
  3. Native integration data

Affilimate often combines data from 2 or 3 of these sources for the most complete reporting.

Here's how to use these three features together for the best, most accurate picture of your content's performance.

1. Smart Labels (Dynamic SubIDs)

If you see commission with lightning bolt next to the Referring Page URL, that means we tracked it using a Smart Label.

When you create an affiliate link on many networks, you can specify a SubID (also called a campaign ID, or tracking label) to help you attribute the conversion.

With Smart Labels, we create and apply those for you automatically, respecting all the platform-specific requirements of how these identifiers may be provided. This way, you get richer data about where your conversion came from with each commission.

Each Smart Label typically contains two parts: 1) A page slug and 2) A unique analytics ID.

Here's an example of what a Smart Label looks like:

We also use Smart Labels to track extra data like:

  • Which page the link was on
  • Which position the link was in
  • Which link itself was clicked
  • Which type of device was used
  • When the click occurred
  • And more

Learn how to enable revenue attribution for your affiliate commissions with Smart Labels here.

2. Rules

Sometimes, an affiliate network or programs requires that you pre-generate SubIDs. Or, they don't provide any kind of SubID tracking whatsoever.

In that case, you can configure a Label Rule in Affilimate that will link your commissions to a piece of content. 

For example:

This is particularly helpful with networks like Amazon, or programs where you're using a widget instead of a deep link.

Learn how to create and apply rules here.

3. Native Integration data

Different affiliate networks and programs track different pieces of data. Some of them track the referring URL. The referring URL is the URL on your website that referred the conversion.

For example, if you have an article about the "Best Blenders Under $100" with the URL slug /best-blenders and someone clicks a link to an affiliate program from that page, the referring URL is your domain name + /best-blenders.

Some of the integrations Affilimate works with include this information by default, such as Awin:

If you see a Referring Page in your Dashboard without a lightning bolt, that means we connected it to your content using the Integration alone.

Have questions? Contact us at anytime.

Last Updated 6/14/2022

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