How to use Label Rules

In most cases, you'll want to let Affilimate's Smart Labels take care of your SubID tracking.

But some situations require you to do this yourself, like Amazon's native ads, JavaScript widgets, and off-site conversions like newsletter and social media links. In those cases, you can use Label Rules.

Label Rules allow you to connect affiliate revenue to a specific page or website, based on a commission's SubID (AKA Label) at the time when you import it.

Commissions linked via a Rule are included in a Page's total revenue, RPM calculations, revisions, and all relevant reports.

Bear in mind, clicks on these elements are not counted in your links' click count and therefore not considered in EPC (earnings per click) calculations.

Here's how to set up Rules and when to use them.

In this article:

How to add a new Label Rule in Affilimate

There are two ways to add Label Rules in Affilimate.

The first, is to go to the Rules page in your account. Click the button to Create a Rule.

Then provide the following information:

  1. Label: This is the SubID you want to associate with either a page or site.
  2. With the Page vs. With the Site: Choose whether to associate commissions with this SubID with a specific page on your site, or just with the entire site as a whole.
  3. Page URL or Site URL: Choose the page or site to associate with.
  4. Partners: If needed, limit the Rule to only apply to a specific Platform.

Leave the box checked to apply the rule to past sales, and then click Create rule.

Now, all past and future commissions with this SubID will be included in your 

Tip: You can also trigger this dialog by clicking on a SubID shown in your Transaction List which has a loading icon next to it:

This works well for gradually creating Rules as your commissions come in, rather than creating them all in bulk.

When you click the icon, most of the information you need will be pre-filled, which also saves time.

When should you use a Label Rules instead of Smart Labels?

By default, most of Affilimate's integration support Smart Labels.

Smart Labels automatically adapt the affiliate links on your website, so they have unique SubIDs (AKA Labels) that point back to the exact page and link that drove the conversion.

This is extremely useful because it's fully automated, and you can turn it on by flipping a switch:

You can learn about automated revenue attribution here.

In short, whenever Smart Label is an option, we recommend using that to do your affiliate revenue attribution.

However, there are scenarios where you need to pre-generate these tracking labels by hand.

Here is how and when to handle those scenarios:

Tracking Amazon affiliate commissions

Amazon's main tracking method is called Tracking IDs. Most site owners begin with a single, site-wide tracking ID.

We recommend creating page-specific Tracking IDs for your top pages by traffic and clicks that heavily promote Amazon products. Then, link those Tracking IDs to your content via Rules.

Learn more: How to Track Amazon Affiliate Links with Unique Tracking IDs

Tracking revenue from a JavaScript widget

There are lots of types of JavaScript widgets that redirect to affiliate links, which you might use or want to track, such as:

  • Search boxes
  • Dynamic product displays
  • Grids, carousels, slideshows
  • Maps

When creating these widgets, you'll usually be able to provide your own SubID. Then, you'll be able to link those SubIDs to your content via Rules.

Learn more: Attribute affiliate revenue from widgets

Tracking revenue from a newsletter

Whenever you create an affiliate link you plan to embed directly in an email, you should create a unique SubID for that link yourself.

For example, if you're sending out a "Black Friday Deals" newsletter, the SubID could be called "black-friday-deals-2022".

Learn more: Attribute affiliate revenue from email newsletters

Tracking revenue from affiliate links on social media

Whenever you directly distribute an affiliate link on social media (as opposed to linking to affiliate content on your website), you should create a unique SubID for that link yourself.

For example, if you're sharing a Black Friday deal on Twitter, the SubID could be called "black-friday-twitter".

Links which cannot be Smart Labeled

Some affiliate links simply don't have SubID tracking capabilities. For a full list, you can view Affilimate's integrations and see all platforms which do not support Revenue Attribution.


Have questions? Contact us at support@affilimate.com anytime.

Last Updated 1/1/2022

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