Track affiliate earnings back to traffic source, UTMs, and paid campaigns.
Use Traffic Sources to partner with audience development, social, and sales teams to optimize paid search or paid social campaigns. Trace earnings back to sources like Facebook, Instagram, and your newsletter.
Here are a few ways publishers are using Traffic Sources today.
Discover new, high-performing traffic sources
Break down your affiliate revenue by referrer groups like Search and Social. Then breakdown performance by domain to discover new, effective traffic sources.
Filter out lower-intent traffic and performance
Isolate your affiliate performance to organic search. Filter out lower-intent traffic like social, paid, or Google Discover from your EPC and RPM calculations.
Feed affiliate conversion data back to paid search tools
Pull your conversion data into platforms like Google Ads via API, so you can optimize performance of your paid search or social campaigns.
Measure performance of your newsletter traffic
Trace performance of your newsletter traffic, back to the email campaign through UTM parameters. See which articles drove the most engagement and earnings via email.
View top articles by traffic source and UTM parameter
See which articles perform best from different traffic sources, considering both engagement and revenue. Then, drill down to see which UTMs are the driving force.
Partner with Audience Development, Social, or Sales teams
Collaborate with colleagues in aud dev, social, or sales teams to optimize paid search or paid social campaigns on the fly. Factor in true performance, not just clicks or CTR.