Content optimization for editorial and business teams
Earn more from the content you already publish. Detailed, in-article analytics let you trace performance from traffic source or paid marketing channel to the exact placement that converted.
Affiliate revenue attribution down to the pixel
See exactly which affiliate links, buttons, images, and calls-to-action drive conversions on each page, and which get scrolled past.
Color-coded, link-level metrics anyone on the team can turn into an action plan: better placements, better retailer picks, and the evidence to negotiate higher commission rates.
Monitor your content portfolio for revenue spikes and drops
Find which content and products generate the most revenue across affiliate programs, with pageviews, clicks, CTR, RPM, and earnings for every page in one report.
Sort your portfolio by fastest growing or declining articles, so you know which pages need an update today.
Create more profitable content from your top segments
Benchmark performance between content formats, product categories, target audiences, and more. See which segments drive the most revenue, or carry the highest EPCs and RPMs.
Create custom content types and tags, and apply them across your portfolio without changing a single link.
Track the impact of content updates on affiliate revenue
Track how editorial changes affect affiliate revenue, click-through rate, RPM, and EPC on pages across your site, without setting up experiments by hand.
Revisions are created automatically, fit your existing editorial workflow, and scale across your entire portfolio of content.
More ways to put content insights to work
Optimize is built for the daily work of running a commerce content operation: finding what to fix, fixing it, and proving the fix worked.
Find hidden opportunities with impression tracking
See which links are rarely scrolled into view but convert when they are, then move them where readers will actually find them.
Catch trending and seasonal content early
The Growth report surfaces pages suddenly gaining clicks or revenue, so you can update them while demand is high.
Export and cross-reference your analytics
Export page-level revenue analytics to combine with data from SEO tools or your display ad network.
Stop revenue drops from broken links or stock issues
Identify revenue drops quickly and replace broken links or out-of-stock product recommendations before they cost you.
Trace metric changes back to content edits
Revision tracking connects moves in CTR and RPM to the specific edit that caused them.
Compare performance between periods
Every content metric compares against the previous period automatically, so you can see where growth is coming from.
See Optimize on live content
Walk through heatmaps, content trends, segmentation, and revision tracking on a demo featuring live content and actual performance.
Get a demo