Join the Amazon Affiliate Program
|Direct||4% commission||24 hours||Global||Details|
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What you should know about the Amazon affiliate program
Amazon is a great fallback option for promoting affiliate products, no matter the niche. The selection, ultra-high conversion rate, and sheer market penetration make it a selling machine.
The downside of Amazon is that the commission rates are relatively low. With plenty of items hovering around 4%, you can often promote the same products directly through the manufacturer for close to double or higher. Plus, the 24-hour cookie period is relatively unforgiving compared to industry standard cookie periods of 30 days or longer.
So whenever possible, I recommend including both a direct option and an Amazon option when promoting products. Encourage your readers to click both to compare prices, and you've at least got a cookie set on both websites.