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12 Best Jewelry Affiliate Programs in 2023 (Based on Data)

By Natalie Robin · Updated Jan 16, 2023

Choosing the best jewelry affiliate program for your audience is like choosing the right engagement ring: it has to fit just right.

Thankfully our analysis of affiliate programs will make it much easier to find a suitable jewelry brand for your audience than it is to find a fiancé on a dating app in 2023. In fact, the luxury jewelry industry was already worth about 22 billion euros in 2020.

Still, you shouldn’t scroll aimlessly or pick the first one you find. There are a few key factors to consider when choosing the right jewelry affiliate program for your audience.

Here's how to succeed as a jewelry affiliate, and pick the program of your dreams.

Tips for success as a jewelry affiliate

With a small organic audience it’s often better to sign up for affiliate programs with a long cookie window. This is because the engagement ring buying process lasts roughly 3 months — far longer than the cookie period on most affiliate programs.

On the other hand, if you have an established audience, you can get away with promoting affiliate programs with a shorter cookie window and higher conversion rates.

This is because once you have an audience that trusts you as an expert in your niche, they will keep coming to you for advice.

One of the best ways to build an audience that trusts you is to focus on growing and then monetizing your email list. Especially when marketing high-ticket, long-term purchases like engagement rings.

Email is a great way to establish a relationship with readers, establish yourself as an authority, and stay top-of-mind.

Here's how one of the giants in the jewelry niche does it:

promote jewelry affiliate programs
The Diamond Pro grows its list of prospective ring-buyers by gating a discount code behind an email opt-in form.

Nurture this relationship through an evergreen email sequence by giving your audience tips on the complex process of buying an engagement ring.

Then, they're more likely seek out your recommendations when they’re ready to make the purchase months down the line.

Once you have built this trust and understand your audience, you can recommend the jewelry affiliate program that you know is the perfect fit.

How we compiled this list

To compile this list, we analyzed dozens of wedding, diamond, and jewelry blogs to discover which affiliate programs they promoted most often, using our Affiliate Link Scanner.

We then categorized them into the most linked-to affiliate programs on top blogs in the jewelry and wedding niche.

After all, if a blog or website links to the same merchant hundreds of times, there's a good chance it's because it converts.

The result is a data-backed list of jewelry affiliate programs based on what's working for top sites in the niche. All based on publicly available data.

Jewelry affiliate programs

These jewelry affiliate programs fall into a couple categories: men's, women's, and wedding jewelry affiliate programs to name a few. Engagement ring affiliate programs seem to be particularly popular, and could compliment your jewelry or wedding website nicely.

Here are the best jewelry affiliate programs based on our analysis:

James Allen

James Allen Affiliate Program

According to our analysis, James Allen was closely tied with Blue Nile for the most popular jewelry affiliate program.

James Allen is a D2C online jeweler specializing in engagement rings for a global clientele. They offer a video viewing experience in addition to a grading certificate in order to give customers peace of mind when shopping online.

The James Allen affiliate structure is fairly generous, with a 5% commission rate and a 30 day cookie duration. According to their website, an average sale is $6,500, with a $275 commission per sale.

A potential drawback with any ring purchase is that customers might not be comfortable with purchasing such a high ticket, personal item online. This could present conversion challenges for affiliates.

However, if you are confident in the product and service you received, this affiliate program could be a good fit if you have a personal experience to share with your audience.

Blue Nile

Blue Nile Affiliate Program

Blue Nile is a Seattle-based online diamond retailer founded in 1999, and serving a global market.

Blue Nile advertises its diamonds as conflict-free, and supports the Kimberley process in which all US retailers must work with verified, legitimate manufacturers. Affiliates can learn more about Blue Nile ethics here. The company also offers lab-grown diamonds.

The Blue Nile affiliate program is based on a tiered structure, with commissions beginning with the first $7500 of individual orders. Affiliates in the Blue Nile program can also sign up through three different platforms, each offering a different payout arrangement.

If you’re a fashion influencer and love the Blue Nile brand, this affiliate program could be a good fit for your audience

Whiteflash

Whiteflash Affiliate Program

Whiteflash is an online diamond retailer with a showroom based in Houston, Texas. They carry jewelry brands including Verragio, Ritani, Vatché, and Benchmark, and serve a global customer base.

Affiliates in the Whiteflash program can earn up to 5% commission on referred sales, and are paid out once they reach the $100 threshold.

An upside to the Whiteflash affiliate program is that cookies and IP’s are stored indefinitely. This is especially beneficial when it comes to emotional purchases like engagement rings, which tend to have a longer buying cycle.

A longer cookie window gives your audience more time to reflect on their purchase, while still ensuring you a commission.

Brian Gavin

Brian Gavin Affiliate Program

Brian Gavin Diamonds is the namesake diamond retailer of in-house jeweler, and fifth generation diamond-cutter Brian Gavin. Based in Houston, Texas, this retailer also serves a global audience.

Brian Gavin stands out for their particular diamond varieties, under the RARE and BLACK brands. According to the brand’s website, these collections offer clients access to rare diamonds without having to go to auction, as well as diamonds cut for light optimization.

Affiliates can benefit from a commission rate of up to 7%, and an indefinite cookie period.

If your audience includes high jewelry professionals or collectors, Brian Gavin has a unique approach that could be of interest.

Clean Origin

Clean Origin Affiliate Program

Clean Origin is based in Dallas, and is the only top jewelry affiliate program that solely creates lab-grown diamonds.

This could be a great promotional opportunity for accessories bloggers who promote ethically-conscious products as part of their brand mandate.

Affiliates can take advantage of a generous commission rate of 5% and an above average cookie period of 90 days. With an average order size of $5,000, affiliates can expect a payout of $250 per sale. If your audience of jewelry lovers is socially and environmentally conscious, this affiliate program is an obvious fit.

Clean Origin also lists that they are open to other partnerships, such as blogs and social media posts, which could be a good opportunity for affiliates with established audiences on multiple platforms.

Angara

Angara Affiliate Program

Angara is a Vancouver-based fine jewelry company focusing on colored gemstones and custom designs. If you’re looking for a brand that creates unique engagement rings using an atypical stone, Angara could be a good option for your audience.

At up to 8%, the Angara affiliate program offers one of the highest commission rates among jewelry affiliate programs.

With average orders sitting at $1,100, affiliates can expect a return of around $88 per sale within a 30-day cookie period.

Abe Mor

Abe Mor Affiliate Program

Abe Mor Diamonds is a diamond supplier based in New York City, and named after founder Abe Mor. This affiliate program is for Abe Mor's buy-back program, which allows owners to sell jewelry back to Abe Mor.

This could be relevant if your audience has gone through divorce or remarriage, as they may be interested in selling the rings from their first wedding.

Abe Mor does not use a third party platform to host its affiliate program. Instead, affiliates can apply to the program directly through the contact form on the website. Program terms are also not disclosed on the affiliate page.

However, we wanted to include this program as we found it widely promoted on a number of diamond and jewelry blogs.

If you are familiar with the Abe Mor brand, and have an audience that may want to sell their jewelry for any reason, you can apply to learn more.

Etsy

Etsy Affiliate Program

Etsy is an online retailer hosting all kinds of products from artists, and makers from around the world. You can find just about everything on their platform, from clothing and apparel, to homeware, to wedding accessories. Etsy is especially useful for customized gifts and unique finds.

If you’re a lifestyle blogger, Etsy is a great affiliate option because it covers so many categories. The program offers an average 4% commission per sale, but because there’s such a range of products and prices, commissions could be huge if you have a niche audience.

Brilliant Earth

Brilliant Earth Affiliate Program

Brilliant Earth markets itself as an industry leader in ‘ethically sourced fine jewelry.’ It is also one of the most well-known brands on this list, thanks to their all encompassing marketing strategy.

The brand has over 3 million followers across their social media platforms, and are especially popular in the United States. The brand recognition would certainly help affiliates to convert products.

The Brilliant Earth affiliate program also offers one of the highest commission rates among jewelry affiliate programs, ranging from 5% to 7%. However, there is a commission cap of $500 dollars per order, which may be a downside to this program considering the high value of the products.

Ritani

Ritani Affiliate Program

Ritani is a family-owned jeweler founded in 1999, and based in New York City. The brand specializes in made to order diamond engagement rings, and fine jewelry. According to their website, Ritani also follows the Kimberley ethical sourcing process.

Ritani can be promoted on four different kinds of affiliate platforms, with commissions ranging from 2-5%. The cookie duration also varies from program to program.

Ritani has a reasonably sized social media following, with over 1 million followers on Facebook, and an engaged audience. Ritani has also been featured in the likes of Glamour and Vogue. Jewelry affiliates can benefit from tapping into this established audience.

Kay

Kay Affiliate Program

Kay Jewelers is an iconic brand offering engagement, wedding, and fashion jewelry to a U.S audience. They became a household name in North America with their tag line, “Every kiss begins with Kay.” Thanks to this, Kay Jewelers has a strong brand presence which affiliates can leverage.

A drawback of this program is that it has quite a few limitations. It’s only open to the US market, and has one of the lowest commission rates of this list. It also has a very short cookie duration of only 7 days.

Nonetheless, if your audience already loves Kay Jewelers, being a part of this program could be an opportunity to promote to a warm audience.

Zales

Zales Affiliate Program

One of the oldest brands on the list, Zales is a diamond retailer founded in Texas in the 1920s. They cater to an American audience, and are one of the largest fine jewelry retailers in the United States.

Zales also has a substantial social media presence of over 2 million followers across different platforms, which is always a benefit to affiliates.

However, the Zales affiliate structure does have a couple of drawbacks. The commission rate is comparatively low, from 1.6% to 2.12%, with a short cookie window of only 7 days.

Nevertheless, if you have an audience that you know will appreciate Zales products, this affiliate program could still work for you.

Are you struggling with tons of affiliate platforms and links?

If you're running website that's monetized with affiliate marketing, there's a high probability your affiliate commissions are scattered across a ton of different platforms.

This makes it hard to get an overview of what's working well, efficiently test different products and programs, let alone optimize your content for conversion.

Affilimate was designed to fix that. It helps you collect your affiliate data (clicks, commissions, and content analytics) into ONE place so you can optimize conversion and grow your revenue.

Start your free Affilimate account and get tracking today.

Natalie Robin

Natalie Robin

Natalie is the founder of Nomade & Mode and host of The Fashion Ambition Podcast. Luxury fashion, travel, and business writer, and digital marketer.


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