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beauty affiliate programs

22 Best Beauty Affiliate Programs for Bloggers in 2024 (Based on Data)

By Adrienn Tordai · Updated Jan 3, 2024

It's no secret that the beauty and cosmetics industry is worth billions of dollars. The good news? Getting a slice of that $$$ pie is completely possible for beauty bloggers.

Promoting beauty and cosmetics products can be a particularly profitable side income, especially if you know which programs to join.

In this article, we'll take a look at some of the best beauty and cosmetics affiliate programs out there. We'll explore why they're great options for making affiliate income, and we'll also provide tips on how to maximize your earnings from these programs.

So whether you're just getting started in the world of affiliate marketing or you're looking for new programs to promote, read on for some great ideas!

How we compiled this list

Before we dig into the list, I just want to share how we compiled it.

To create this list of the best beauty affiliate programs, we analyzed which merchants over 70 top beauty blogs were sending their readers to with affiliate links.

Blogs we analyzed include blogs like Kate Loves Makeup, Gemma Etc., All in the Blush, Ruth Crilly (A Model Recommends), as well as beauty media brands like Byrdie and Allure.

After all, if a famous beauty blog is repeatedly linking to the same site, there's a good chance it's converting for those products and their audience.

The result is a list of the top beauty affiliate programs, based on the affiliate strategy behind the internet's top beauty blogs and websites.

Beauty affiliate programs

In this list, you'll find affiliate programs for makeup, luxury beauty, skincare, Korean beauty, and more.

You'll also find UK-based beauty affiliate programs, so you can recommend the same product for each segment of your audience at a retailer they know and trust.

Here are the best beauty affiliate programs:

Sephora

Sephora Affiliate Program
  • Program name: Sephora Affiliate Program
  • Network / Software: Rakuten
      Integrated in Affilimate
    , Impact
      Integrated in Affilimate
    , Sovrn
      Integrated in Affilimate
  • Commission: 0-5% base commission (Rakuten), 5% base commission (Rakuten), 3-8% web sale (Impact), 2.5-7% web sale (Impact), 4-10% web sale (Impact), 4% (Sovrn), 7.99% (Sovrn)
  • Cookie duration: 30 days (Rakuten, Impact), Not listed (Sovrn)
  • Brands: Charlotte Tilbury, Fenty Beauty, Huda Beauty, Too Faced, Dior, Chanel, Yves Saint Laurent, Rare Beauty, Fenty Skin, Dr. Jart+, AESOP, Bon Parfumeur, Moroccanoil
  • Markets: BR (Rakuten), KR (Rakuten), HK, AS, PH, TH, ID (Impact), SG, MY (Impact), NZ, AU (Impact), NZ (Sovrn), Global (Sovrn)

Sephora dominates the beauty industry with its omnichannel marketing approach. They are known for their early adopter mindset which is a tactic that has helped them not only be the first to embrace VR technology and m-commerce but also propelled them to come out profitable during COVID-19.

In one word, they know what they’re doing and the customers love them for it.

Their affiliate program is just another example of their omnipresence. They are partnered with Rakuten, Impact, and Sovrn. You can earn a commission rate of up to 7.99%.

The best part is that you can leverage their free shipping and free sample offers in your content for any brand you choose, as a way to compel your readers to buy.

Acceptance into the program happens manually. Once you’re in, you’ll have access to affiliate-exclusive promotions and pre-made banners.

Ulta Beauty

Ulta Beauty Affiliate Program

Ulta Beauty is the largest beauty retailer in the US, with over 1,200 locations. It’s a close competitor to Sephora as they also carry a wide range of beauty products for a loyal fanbase (6.7M followers on Instagram alone) and are active in the VR scene.

Their affiliate program is an exciting one based on their commission alone, which could be as high as 10% per sale. They work with various networks. One drawback: their cookie duration is not disclosed clearly.

The wide variety of products and brand policies make for easy promotion. They offer a 2-hour in-store pickup, free shipping, offers, free gifts, coupon codes, affiliate specials, and much more.

It’s an excellent program to be a part of with a great earning potential, all the while supporting a brand with supply chain transparency, cruelty-free products, and great discounts.

Dermstore

Dermstore Affiliate Program

Dermstore is a retailer that carries professional-strength formulas from top skincare brands. Here, customers can get exclusive access to products otherwise only available at a dermatologist’s office.

It’s an excellent product line to promote if you’re looking to feature specialty products backed by science.

The payout ranges from 2% (return customers) to 15% (new customers) with a $5 per item purchase through their Skimlinks network.

You can sweeten your affiliate links with features like “shop now, pay later”, new customer coupon codes, and a customer cashback program.

MAC Cosmetics

MAC Cosmetics Affiliate Program

Bloggers in the beauty niche love MAC Cosmetics because the brand does the selling on its own. When compared to its main competitors, MAC comes out in 3rd place for brand recognition.

MAC is known for its sleek packaging and high-quality ingredients but also for its innovation. For example, their Powder Kiss lipstick’s “Devoted to Chili” shade has been the brand’s fan-favorite for much of the past couple of years. Why? They simply reinvented the standard MAC bullet packaging with a soft-matte finish twist—and they hit a sweet spot with consumers.

MAC’s commissions can go as high as 10% (Skimlinks). One caveat: cookie duration is either not listed (Skimlinks, Sovrn, FlexOffers) or is super low: just 7 days (Rakuten).

Promotions for MAC could work well on beauty blogs, coupled with Instagram channels or Pinterest campaigns.

SkinCeuticals

SkinCeuticals Affiliate Program

UK-based brand SkinCeuticals has an almost cult-like following. Professionals within the skincare industry and long-time customers alike swear by the efficacy of this award-winning company's advanced skincare products.

SkinCeuticals features high-potency formulas backed by years of research and outstanding consumer reviews, making this brand an excellent choice for affiliate marketers.

What's in it for you?

An attractive 10% commission on all sales of their products. Plus, the chance to peg yourself as an influencer who really knows what works. Dispense with the research and simply redirect your site visitors to their best-sellers.

Affiliates can take advantage of an easy registration process. SkinCeuticals' affiliate manager is also on hand to guide you through the affiliate process.

The brand promises exclusive limited offers and branded creatives that you can place on your website. Last but not least, get advance notifications on special offers and product launches.

NARS Cosmetics

NARS Cosmetics Affiliate Program

NARS is a cosmetic line that launched in 1994 with just twelve lipsticks at Barneys New York. The demand for the unique colors was overwhelming. The brand has come a long way since then, most recently even offering beauty NFTs up for sale.

If the rich colors and exquisite design are not enough, NARS has a long list of special offers customers can sample from.

  • Free shipping on orders over $35
  • 20% off upon referral
  • 15% off first purchase
  • 30% off from last items
  • Buy now pay later
  • Free samples
  • …and more!

Just like with MAC, the cookie duration for NARS sales is only 7 days but we can let this one go more easily. Why? Commission rates here can be as high as 14% (Skimlinks) which is considered rather high within beauty affiliate programs.

E.L.F.

E.L.F. Affiliate Program

E.L.F. is a brand that aims to bring quality, professional-grade cosmetics to everyone regardless of budget. E.L.F. is not only present in leading retailers like Target, Walmart, or Old Navy, but it also seeks to appeal to the digital crowd through its popular affiliate program.

How affordable is it? Think $20 or under for most products and $10 or under for best sellers.

While its prices might be wallet-friendly, it’s far from a cheap brand. If sustainable, clean, vegan, or cruelty-free features are important to you and your audience, then you’ll be happy to know that E.L.F. has all of those covered.

People love a great deal, so get ready to earn up to 12% of base commission (Skimlinks)!

Glossybox

Glossybox Affiliate Program
  • Program name: Glossybox Affiliate Program
  • Network / Software: CJ Affiliate
      Integrated in Affilimate
    , AdmitAd
      Integrated in Affilimate
    , Awin
      Integrated in Affilimate
    , Skimlinks
      Integrated in Affilimate
    , Sovrn
      Integrated in Affilimate
  • Commission: 5-8% per sale (CJ Affiliate), €1.00 for monthly subscriptions, €5.00 for 3 months subscriptions, €10.00 for 6 months subscriptions, €15.00 for 6 months subscriptions, €15.00 for 12 months subscriptions (AdmitAd), £2.00 for all beauty box subscriptions, 5% for Advent calendar sales , £7.00 from 3 month up beauty box subscriptions for bloggers & beauty niche sites, 7% for clothing sales, 10% for skincare product sale, 5-15% rolling beauty box 12 months subscription, 2% limited edition, £0.50-£12.00 beauty box for new customers, subscriptions ranges from 1 -12 months, £0.30-£3.50 beauty box for existing customers, subscriptions ranges from 1 -12 months (Awin), 10% limited edition, advent Calendar, body care purchase, 15% standard purchase, $5.00 beauty box monthly purchase, $12.00 beauty box 3 month purchase, $22.00 beauty box 6 month purchase, $40.00 beauty box 12 month purchase (Skimlinks), 2% limited edition box, 5% beauty calendar purchase for existing customers, 7% clothing purchase, 10% beauty calendar for new customers, £0.30 rolling beauty box / beauty box for existing customers, £0.50 rolling beauty box for new customers, £1.20 beauty box monthly for new customers, £4.60 beauty box 3 months subscriptions for new customers, £8.50 beauty box 6 months subscriptions for new customers, £19.10 beauty box 12 months subscriptions for new customers (Skimlinks), 3% limited edition box/ beauty calendar for existing customers, 5-10% default commission , €0.80 beauty box 1 month subscriptions for existing customers, €1.70 beauty box 3 months subscriptions for existing customers, €1.75 beauty box 1 month subscriptions for new customers, €2.90 beauty box 6 months subscriptions for existing customers, €5.00 beauty box 12 months subscriptions for existing customers, €7.60 beauty box 3 months subscriptions for new customers, €14.30 beauty box 6 months subscriptions for new customers, €22.80 beauty box 12 months subscriptions for new customers (Skimlinks), 3% limited edition box / beauty calendar for existing customers, 6% limited edition box / beauty calendar for new customers, 8% default commission (Skimlinks), 3% limited edition box / beauty calendar for existing customers, 6% default commission (Skimlinks), 3% limited edition box / beauty calendar for existing customers, 6% limited edition box / beauty calendar for new customers, 8% default commission, €0.40 beauty box 1 month subscriptions for existing customers, €1.00 default beauty box/ beauty box 1 months subscriptions for new customers, €3.00 limited edition/beauty box 3 months subscriptions for existing customers, €5.00 beauty box 3 months subscriptions for new customers, €9.00 beauty box 6 months subscriptions for existing customers, €6.00 beauty box 12 months subscriptions for existing customers, €10.00 beauty box 6 months subscriptions for new customers, €15.00 beauty box 12 months subscriptions for new customers (Skimlinks), $3.50-$30.00 (Sovrn)
  • Cookie duration: 30 days (CJ Affiliate, AdmitAd, Awin), Not listed (Skimlinks, Sovrn)
  • Markets: US (CJ Affiliate), FR (AdmitAd), UK (Awin), US, CA (Skimlinks), Global (Skimlinks), DE, FR (Skimlinks), SE (Skimlinks), NO (Skimlinks), FI (Skimlinks), Global (Sovrn)

Glossybox is a beauty subscription box delivered monthly for beauty enthusiasts and lucky gift recipients. Each box contains deluxe-sized samples from different cosmetic brands. The idea behind it is to allow customers to explore and try new products without committing to the full-sized price blindly.

Subscription rates vary between $21 (for just one month) to $210 (for 12 months paid upfront).

As an affiliate, you get your assets on a silver platter in the form of download banners, text links, and even custom-made marketing materials.

All-in-all, subscription services are still one of the hottest ways to make money online. With up to $30 per sale in commission (Sovrn network), or up to 8% per sale (CJ Affiliate), and a generous 30-day cookie duration, you have a solid earning potential on your hands.

Boots.com

Boots.com Affiliate Program

Boots is a UK-based beauty & skincare store specializing in pharmacy-grade products.

As for its affiliate program, it’s an interesting one. You can earn more when driving new customer acquisitions and enjoy affiliate-only offers and promotions. At the same time, they check affiliate codes and trackers vigorously for misuse.

Furthermore, certain products, such as Dyson, Fitbit, Chanel, or Dior are not eligible for commission payouts. You can earn commissions from the brand Fenty Beauty, but you cannot actively promote it without their prior consent.

Once you have memorized all of these clauses and exceptions, you may earn up to 10% commission for all eligible beauty products.

Cult Beauty

Cult Beauty Affiliate Program
  • Program name: Cult Beauty Affiliate Program
  • Network / Software: Skimlinks
      Integrated in Affilimate
    , Rakuten
      Integrated in Affilimate
    , Sovrn
      Integrated in Affilimate
  • Commission: 12% base commission, 1% Product Brand on The Ordinary list ; when SKU is on the list Electronic /ToolsGoodyBag/Box's/Collaborations/Special SKUs /SKU begins with GB ; Coupon on Coupon Codes list (Skimlinks), 7% base commission, 1% SKU on the list Electronic Tools/GoodyBag/Box's/Collaborations/Special SKU/begins with GB; coupon on Coupon Codes list; product brand on The Ordinary list (Rakuten), 4.73% commission rate, $0.03 earn per click (Sovrn)
  • Cookie duration: Not listed (Skimlinks, Sovrn), 30 days (Rakuten)
  • Markets: Global

Cult Beauty is a UK-based skincare and makeup store and news site. So what makes them different?

For one, the UK location can be attractive for both European and North American customers. And two, they carry a ton of exclusive brands and products only available at Cult Beauty. This is a great selling point for those customers who are tired of the same old products and ready to try something new.

Bonus: they offer a competitive commission structure of up to 15%.

To help affiliates, they regularly provide “artsy banners” that look great on any beauty blog.

As long as you have an aesthetically pleasing, user-friendly website, you’ll be as good as approved in this program.

LOOKFANTASTIC

LOOKFANTASTIC Affiliate Program
  • Program name: LOOKFANTASTIC Affiliate Program
  • Network / Software: Awin
      Integrated in Affilimate
    , AdmitAd
      Integrated in Affilimate
    , Commission Factory
      Integrated in Affilimate
    , CJ Affiliate
      Integrated in Affilimate
    , Skimlinks
      Integrated in Affilimate
    , Sovrn
      Integrated in Affilimate
  • Commission: £6.00 Beauty Box 3 month subscription, £10.00 Beauty Box 6 month subscription, £20.00 Beauty Box 12 month subscription, 2% for all publisher/customers (Electricals/Beauty Box 1 month subscription/Advent Calendar), 2% for existing customers; publisher group: discount codes & deals/browser extension & soft click / UGC & communities, 3% for existing customers in other publisher group, 5% for existing customers; publisher group: content & influencers / cashback / loyalty & employee benefits, 5% for new customers; publisher group: discount codes & deals / UGC & communities / loyalty & employee benefits, 7% for new customers in other publisher group, 10% for new customers; publisher group: content & influencers / cashback (Awin), £6.00 Beauty Box 3 month subscription, £12.00 Beauty Box 6 month subscription, £20.00 Beauty Box 12 month subscription, 2% for all publisher/customers (Electricals/Beauty Box 1 month subscription/Advent Calendar), 2% for existing customers; publisher group: discount codes & deals/browser extension & soft click / UGC & communities, 3% for existing customers in other publisher group, 5% for existing customers; publisher group: content & influencers / cashback / loyalty & employee benefits, 5% for new customers; publisher group: discount codes & deals / UGC & communities / loyalty & employee benefits, 7% for new customers in other publisher group, 10% for new customers; publisher group: content & influencers / cashback (AdmitAd), 4.8% per sale (Commission Factory), 6% per sale (Commission Factory), 2-3% for existing customers, 2-6% for new customers (CJ Affiliate), 0-15% default commission rate, 2% beauty box 1 month, €8.00 beauty box 3 months, €12.00 beauty box 6 months, €25.00 beauty box 12 months (Skimlinks), 0-15% default commission rate, 2% beauty box 1 month subscription, €6.00 beauty box 3 month subscription, €10.00 beauty box 6 month subscription, €20.00 beauty box 12 month subscription (Skimlinks), 0-15% default commission rate (Skimlinks), 1.99% (Sovrn), 7% (Sovrn), 5.1% (Sovrn), 6.99% (Sovrn), 2.99% (Sovrn), 4.97% (Sovrn), 1.99% (Sovrn)
  • Cookie duration: Not listed (Awin, Skimlinks, Sovrn), 30 days (AdmitAd, Commission Factory, CJ Affiliate)
  • Markets: IE, UK (Awin), DE (AdmitAd), Global (Commission Factory), AU (Commission Factory), CA, US (CJ Affiliate), Global (Skimlinks), UK (Skimlinks), AU, NO, SE, DK (Skimlinks), DE (Sovrn), FR (Sovrn), Global (Sovrn), RU (Sovrn), IT (Sovrn), CN (Sovrn), Global (Sovrn)

If you’re ready to pamper yourself (and your readers) with some luxury skin and haircare, then Lookfantastic has you covered.

They have a huge selection of premium brands available (660 to be exact). In the past few years, they have also expanded their offerings with organic, vegan, and clean products.

You can expect brands with heftier price tags such as Yves Saint Laurent, MAC, or even a monthly beauty subscription to bump your affiliate commissions.

Looking to attract a wider audience? Lookfantastic also offers affiliate-exclusive special offers and discounts, too, which will appeal to the masses.

Commission rates vary from network to network but you can expect to earn up to 15% as an affiliate partner.

Beauty Bay

Beauty Bay Affiliate Program

Obsessed with beauty? Run a blog with the latest and greatest on beauty products? Promote Beauty Bay next!

They specialize in hard-to-find brands which can be a great appeal for readers who dislike off-the-shelf popular products.

That, and the 2%-40.83% network commission rate (latter by Sovrn) make this platform an attractive one.

Beauty Bay regularly runs special offers, plus they ship to over 100 countries. If you have a website aimed at global audiences, Beauty Bay can be a great way to monetize your passion or side project

Revolution Beauty

Revolution Beauty Affiliate Program

If you often opt to promote clean, cruelty-free stores and products, then you can add Revolution Beauty to your list.

Beyond a high-quality, diverse selection of products, they pride themselves on being PETA-certified and 76% vegan.

At 2%-5%, their commissions are slightly lower than other beauty affiliate programs on this list. At the same time, you will see more affordable products on Revolution’s virtual shelves which could draw bigger sales volumes. It’s a trade-off!
Ultimately, you’ll help both the customers and the planet with Revolution Beauty, all the while earning a bit of side income for yourself.

Feelunique

Feelunique Affiliate Program

Timeless classics? You got it. Exciting, new arrivals? You bet. Supporting a great cause? Yes! Feelunique has it all.

Feelunique is a European beauty store with over 35,000 products. They are a “socially connected” retailer, which means that they go beyond just selling goods. One of their notable initiatives is their partnership with Toiletries Amnesty which donates beauty products to people in need.

The company’s commission rate is up to 9% which is considered average in the niche. Feelunique could complement your affiliate portfolio nicely, especially if you like to recommend products from socially conscious stores.

Glossier

Glossier Affiliate Program

Glossier itself started as a beauty blog (Into the Gloss). It quickly became a thought-leader in the niche, even scoring interviews with big names like Kim Kardashian or Emily Ratajkowski.

Glossier now boasts its own store of highly curated beauty essentials. If it’s a top-notch, painstakingly perfected product, then it will be on Glossier.

What do you get for promoting them?

Up to 20% online sale commission (via Skimlinks), however, there’s a caveat. Their program offers a 1-day cookie duration (via FlexOffers). It’s a tiny window, but may be worth a try, given the brand’s recognition amongst beauty fans

Charlotte Tilbury

Charlotte Tilbury Affiliate Program

If you’re looking to feature a true fashion runway name on your blog, pick Charlotte Tilbury.

The brand gives customers access to a range of award-winning and catwalk-ready beauty products.

But don’t worry, the products may be top shelf-quality, Charlotte Tilbury still makes an effort to attract customers via various offers, such as:

  • Free ground shipping
  • Free samples with every order
  • 10% off for an email subscription

Your commission rate can reach 15%, with most of their affiliate partners averaging at around 10%. Bonus: Charlotte Tilbury ships to the US, Canada, most major European markets, Australia, and beyond. It’s a great affiliate earning opportunity if you have a global audience.

CHANEL

CHANEL Affiliate Program

Chanel is a brand that needs no introduction. You know the brand, but maybe you haven’t heard of their affiliate program for makeup, skincare, and beyond.

Here’s what you need to know. Chanel offers 10% commission rate via Sovrn, plus $0.17 Earnings Per Click.

This prestigious luxury affiliate program could net you well over $100 (let’s say 10 people buy products via your links for $100). Your earnings will add up quickly!

Their primary market is the US. In short, if you have an American audience with an expensive taste (or a desire for a special treat), then they’ll love your take on Chanel.

Clarins

Clarins Affiliate Program

French skincare is just as lauded as French fashion, and for a good reason. Clarins aims to bottle all that knowledge and reputation into a single brand.

They mainly specialize in luxury skincare and makeup. Their affiliate program can be a goldmine if you have the right audience—beauty aficionados with a budget for high-end goods.

Further selling points can be their eco-friendly design and attractive rewards program.

Commission rates can run as high as 20% (Sovrn). Expect a cookie duration of around 7 days. Great news: they also cater on a global scale (ideal for affiliate blogs with worldwide audiences).

Selfridges

Selfridges Affiliate Program

The Selfridges brand has been synonymous with a creative shopping experience since its opening in 1909. The London-based department store carries a wide selection of beauty products.

Some online stores struggle with living up to their own marketing hype. Not Selfridges. Did you know that it’s the only store that was named the Best Department Store in the world four times?

Got environmentally-conscious readers? Selfridges also places high importance on green initiatives, which feature sustainable services, green products, and other sustainability commitments.

With a generous 10-15% commission via Skimlinks, this program has a fantastic earning opportunity.

Tarte Cosmetics

Tarte Cosmetics Affiliate Program

Looking to feature a brand that’s like an all-green girlfriend with a ton of personalized advice for beauty lovers? Tarte Cosmetics wants to be that store.

How? Check out their free virtual consultations where you can get shade matching, 1on1 tutorials, and personalized recommendations on what to buy.

Top that with their all-vegan, all-clean product line and you’ve got yourself a high performer.

Commission rate is at a competitive 10% (Sovrn), with a cookie duration of 7 days (Pepperjam).

Birchbox

Birchbox Affiliate Program

Love promoting subscription services? Also love samples? You’re in for a treat.

Birchbox is a monthly beauty subscription service that sends customers a box of four to five curated samples of makeup or skincare products.

Get ready for a 7% base commission, which becomes 5% when the SKU is on the subscription SKUs list (Rakuten).

The best part of promoting a subscription service as an affiliate is that it can work for anyone. Big budgets, small budgets, beauty aficionados, or casual users. The appeal of a monthly package with cute samples is the same for all.

That’s what makes Birchbox a unique, high-potential affiliate program.

Scentbox

Scentbox Affiliate Program

Last, but not least, Scentbox is an affiliate program worth exploring.

Gotta love the real talk on their affiliate page: “we’re here to make money for both of us and will do all we can to help you succeed.”

Indeed, their monthly fee of $14.95 (or $9.72 for the first month) is a low-enough fee to attract a wide range of customers. As per commission rates, they vary wildly between networks. Generally, you can expect to make anywhere between $6.40 per sale to $15 per sale.

Looking to maximize your earnings? Sweeten your offers with coupons and increase your conversions.

Cookie duration is about 30 days (ShareASale).

Adrienn Tordai

Adrienn Tordai

B2B content writer and content strategist. Standard nerd for digital marketing and passive income topics.


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