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13 Best Luxury Affiliate Programs in 2021 (Based on Data)

13 Best Luxury Affiliate Programs in 2021 (Based on Data)

By Monica Lent   ·   Updated June 29, 2021

Luxury affiliate programs have a huge allure: high ticket products and commissions ranging from 4-9% means that single commissions can easily net you over $100 each. But promoting designer products isn't as simple as picking something expensive and putting it on your website. You have to curate an audience which is willing to spend and trusts your taste.

Plus, many of these affiliate programs have application processes to join, and aren't often available through aggregators like Skimlinks or Sovrn though some are, and we'll include those, too.

The upside? Many of the luxury affiliate programs below are keen to negotiate rates with affiliates who send them quality traffic. Some upwards of 10% for high performers. This means you've got a great chance to earn more on the same volume once you've learned how to successfully promote their products.

Ready to learn about the best luxury affiliate programs to promote as a fashion or luxury lifestyle blogger or publisher? Read on.

How we compiled this data

We started by analyzing top fashion blogs for women, like Fashionista, Who What Wear, as well as those from influencers like Julia Berolzheimer (formerly Gal Meets Glam). Then we rounded out the list with mens fashion blogs, like FashionBeans.

With the list complete, we then analyzed the most-linked luxury affiliate programs on over 50 blogs, to discover which online retailers these fashion experts were trusting their audience to.

All based on publicly available data.

What you see the below is the result of our analysis! But before the results, a few tips and advice for promoting luxury fashion in a post-pandemic world.

Tips for promoting luxury fashion as an affiliate

High end fashion was hit hard during the pandemic. After all, if no's around to admire your $600 Fendi slippers, what's the point?

In their State of Fashion report, McKinsey reveal that the global fashion industry's profit is estimated to have fallen 93% in 2020.

State of Fashion Report

Luckily, a recovery is on its way, but it's coming from a different market: Asia. And namely China. While many companies are reporting massive losses in 2020, Prada is one that returned to profit. Thanks to its performance in Asia.

What does this mean for luxury affiliates? If you're targeting Western markets, be on the lookout for the rising trend of "casualization". This means promoting fashion items that look casual, but can still carry a hefty price tag.

For example, the SSENSE affiliate guidance discloses that their top-performing categories are low-top sneakers, tops, hi-top sneakers, t-shirts, and tote bags. But it doesn't mean there aren't good commission to be had. A pair of Common Projects sneakers still cost $450 and net a $51 commission for a US-based buyer.

Sustainability is also on the rise, so promoting pre-owned items through verified consignment shops like The RealReal and Rebag are also great options depending on your audience (with strong commissions, too). The downside is, these products quickly go out-of-stock, so your best bet is to popular regular curations and get them in front of your audience through your newsletter or social media feeds.

As always, fashion is about staying on trend. And our list of the best luxury affiliate programs is here to help you do just that.

Luxury Affiliate Programs

These high end affiliate programs offer designer clothing, luxury handbags, luxury watches, and all the luxury brands your can dream of. Many work with hundreds of brands, ranging from up-and-coming designers to established, household names.

You'll find designers like Balenciaga, Christian Dior, Chanel, Celine, Chloé, Gucci, Prada, Versace, Fendi, and more all have affiliate programs through these high fashion retailers.

Here are the best luxury affiliate programs based on our analysis of 50+ luxury blogs:

NET-A-PORTER

NET-A-PORTER Affiliate Program
  • Network or Software: Rakuten
      Integrated in Affilimate
    Sovrn
      Integrated in Affilimate
  • Commission: 6% on most products, 4% on beauty, 3% on sale (Rakuten), 4% depending on publisher (Sovrn)
  • Cookie duration: 14 days (Rakuten), Not listed (Sovrn)
  • Brands: Alaïa, Balenciaga, Bottega Veneta, Cartier, Chloé, Dolce & Gabbana, Erdem, Fendi, Gabriela Hearst, Gucci, Loewe, Loro Piana, Proenza Schouler, SAINT LAURENT, Stella McCartney, The Row, Valentino, Versace, Zimmermann
  • Markets: Global, AU (Rakuten), Global (Sovrn)
  • Alternatives: FARFETCH with FlexOffers (5.6%), or FARFETCH with Partnerize (7%)

Founded in 2000, NET-A-PORTER changed the game when it came to shopping for designer clothing online. When it was purchased in 2018, the retailer was valued at over $6.4 billion dollars.

Perhaps unsusprisingly, we found that Net-A-Porter was consistently among the most-linked retailers on luxury fashion blogs.

If you're looking for the affiliate program for Louis Vuitton, Gucci, and Versace's products, this is likely the one you want. It's got a massive selection, including a sizable spot for sales.

Just be aware, most of these affiliate programs will offer a lower rate for sale items.

In the case of NET-A-PORTER, you're looking at a 3% commission instead of 6%.

Lastly, if you want to promote luxury watches as an affiliate, both NET-A-PORTER and its counterpart for menswear MR PORTER have got you covered. You'll find Cartier watches for men and women at both retailers.

Luxury Watch Affiliate Program

Tip: Net-A-Porter operates a private program on Rakuten, but you can also promote them through Sovrn without an extra approval process for a lower commission.

MR PORTER

MR PORTER Affiliate Program
  • Network or Software: Sovrn
      Integrated in Affilimate
    Skimlinks
      Integrated in Affilimate
    Partnerize
      Integrated in Affilimate
  • Commission: 9.2% depending on publisher (Sovrn), 3-6% (Skimlinks), 6% (Partnerize)
  • Cookie duration: Not listed (Sovrn), Not listed (Skimlinks), 14 days (Partnerize)
  • Brands: Acne Studios, AMIRI, Balenciaga, Bottega Veneta, Brunello Cucinelli, CELINE, HOMME, Common Projects, Givenchy, Gucci, Kingsman, Loro Piana, Moncler, Mr P., Nike, Officine Generale, Polo Ralph Lauren, SAINT LAURENT, Stone Island, TOM FORD
  • Markets: Europe (Sovrn), Global (Skimlinks), Global (Partnerize)
  • Alternatives: FARFETCH with FlexOffers (5.6%), or FARFETCH with Partnerize (7%)

Continuing with the theme of ALL CAPS, next up we have MR PORTER. This is the menswear equivalent to NET-A-PORTER which focuses solely on women's luxury fashion.

You'll find many of the same brands available, though unlike NET-A-PORTER, MR PORTER is available on different affiliate networks. Their main program is run through Partnerize, though you can also find them on Skimlinks and Sovrn.

Although the Sovrn offer might look appealing, bear in mind that there's no published cookie duration, whereas partnering through Partnerize means a 14-day conversion window.

FARFETCH

FARFETCH Affiliate Program

Farfetch is taking a big bite out of the high end ecommerce space, and received quite a few links from the luxury blogs and fashion-focused websites we analyzed.

Like MR PORTER, the FARFETCH program is available through Partnerize with a quite generous 7% commission rate and 30-day cookie. This combination makes it an attractive offer to promote as an affiliate, especially given that it offers both mens and womens styles.

SSENSE

Ssense Affiliate Program
  • Network or Software: Skimlinks
      Integrated in Affilimate
    AdmitAd Sovrn
      Integrated in Affilimate
  • Commission: 5-7.5% (Skimlinks), 11.4% for USA, 9.6% for Canada, 6.57% for other countries (AdmitAd), 7.5% globally (Sovrn)
  • Cookie duration: Not listed (Skimlinks), 30 days (AdmitAd), Not listed (Sovrn)
  • Brands: Acne Studios, Alexander Wang, Balenciaga, Burberry, Essentials, Fendi, Golden Goose, Gucci, Loewe, Off-White
  • Markets: Global (Skimlinks), Global, US, JP, UK, CA (AdmitAd), Global (Sovrn)

SSENSE may be 18 years old, but only recently took on its first investment from Sequoia Captial, marking the firm's expansion into the fashion industry.

The funding valued the Canadian fashion retailer at over $5 billion CAD (roughly $4.13 billion USD).

And with an average order value of $300-700 CAD, and a new focus (and funding) geared towards global expansion, this is a program you can grow with.

Plus, a commission of 11.4% for US-based buyers (!) puts it at the tippy-top of the range of what luxury retailers are offering affiliates. Add the 30-day cookie on top, and it's no surprise people love to promote this program.

The RealReal

The RealReal Affiliate Program
  • Network or Software: Impact
      Integrated in Affilimate
  • Commission: 7% for purchases by new customers, 5% for purchases by existing customers
  • Cookie duration: 15 days
  • Brands: Balenciaga, Bottega Veneta, Burberry, Cartier, Celine, Chanel, Chloé, Christian Dior, David Yurman, Dior Men, Fendi, Golden Goose, Goyard, Gucci, Hermès, Isabel Marant, Jacquemus, Loewe, Louis Vuitton, Manolo Blahnik, Nike, Off-White, Panerai, Patek Philippe, Prada, Rolex, SAINT LAURENT, Stella McCartney, The Row, Tiffany & Co., Tom Ford, Van Cleef & Arpels, Yeezy
  • Markets: US
  • Alternatives: Rebag with ShareASale (5% if order below $4,000 USD, 3% if order above $4,000 USD), Rent the Runway with Pepperjam (7%), Rent the Runway with Sovrn (7%), or Rent the Runway with Skimlinks (8-16%)

The RealReal offers authenticated, pre-owned luxury consignment. Basically, people who own luxury clothing, handbags, watches, even designer items for the home, can re-sell those products on The RealReal. The company vets the product, and takes a slice of the sale.

Offering up to 7% commissions on purchases by new customers, The RealReal is a great option for buyers who are more sustainability-minded (or just more budget conscious).

The main challenge, as with any marketplace and ecommerce in general, is that specific products tend to go out of stock.

Rebag

Rebag Affiliate Program
  • Network or Software: ShareASale
      Integrated in Affilimate
  • Commission: 5% if order below $4,000 USD, 3% if order above $4,000 USD
  • Cookie duration: 15 days
  • Brands: Balenciaga, Bottega Veneta, Breguet, Burberry, Bvlgari, Cartier, Celine, Chanel, Chloé, Christian Dior, Dolce & Gabbana, Fendi, Givenchy, Goyard, Gucci, Hermes, Louis Vuitton, Off White, Omega, Prada, Rolex, SAINT LAURENT, Tiffany & Co., Valentino, Van Cleef & Arpels
  • Markets: US
  • Alternatives: The RealReal with Impact (7% for purchases by new customers, 5% for purchases by existing customers), Rent the Runway with Pepperjam (7%), Rent the Runway with Sovrn (7%), or Rent the Runway with Skimlinks (8-16%)

Rebag sells more than just luxury designer handbags, and the affiliate program boasts a high average order value of over $1,000. Whether or not it'll convert for you depends heavily on your audience, but it does offer the same cookie period as TheRealReal.

Here's a look at their stats, straight from ShareASale:

Rebag ShareASale
Remember that ShareASale's EPC calculations are earnings per 100 clicks.

Rent the Runway

Rent the Runway Affiliate Program

If buying consigned luxury is still too expensive, why not rent? Rent the Runway offers both one-off rentals of high end, designer pieces and a membership that lets you rent a certain number of pieces up to a specific value every month.

Apart from promoting the program yourself, Rent the Runway is also a great way to get your hands on products you want to promote as an affiliate and produce your own photography and social images at a fraction of the price.

According to Skimlinks, Rent the Runway has an average 0.94% conversion rate and average order value of about $90.

Horchow

Horchow Affiliate Program

Not only do lovers of luxury want to look good, but they also want their surroundings to reflect the same enter Horchow, the luxury furniture affiliate program by Neiman Marcus.

Inside you'll find lamps for $1,000 and sofas for a cool ten grand. The most expensive couch we found on the website will set you back $18,279.

Home and interior design products are also often present on luxury lifestyle brands, so adding affiliate prorams for furniture to the mix isn't a bad idea if it's a fit for your audience.

Horchow offers a relatively short cookie window of 5 days through FlexOffers, so your readers will need to make a descision quickly.

Jimmy Choo

Jimmy Choo Affiliate Program

Jimmy Choo shoes are available at a ton of different retailers, including others in this guide like Luisaviaroma and Neiman Marcus.

Like many luxury affiliate programs, you can apply for Jimmy Choo's affiliate program through Rakuten. With its 8% commission and 30-day cookie, you'll find it can be more lucrative to go straight to the brand than through other retailers.

Luisaviaroma

Luisaviaroma Affiliate Program
  • Network or Software: CJ Affiliate
      Integrated in Affilimate
  • Commission: 8%
  • Cookie duration: 45 days
  • Brands: Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Burberry, Dolce & Gabbana, Dsquared2, Etro, Gucci, Jacquemus, Jimmy Choo, Loewe, Loro Piana, Manolo Blahnik, Max Mara, Moncler, Moschino, Nike, SAINT LAURENT, Stella McCartney, Tom Ford, Valentino, Versace
  • Markets: Global
  • Alternatives: Jimmy Choo with Rakuten (8%), Jimmy Choo with Sovrn (8% depending on publisher), Neiman Marcus with Sovrn (9.4% depending on publisher), or Neiman Marcus with FlexOffers (2.4%)

Luisaviaroma is a popular place to shop for luxury fashion for men, women, and kids. But apart from having a designer clothing affiliate program, Luisaviaroma also has an entire section dedicated to home, furniture, and interior design from top brands and designers.

Moda Operandi

Moda Operandi Affiliate Program
  • Network or Software: CJ Affiliate
      Integrated in Affilimate
    Rakuten
      Integrated in Affilimate
  • Commission: 7% (CJ Affiliate), 10% (Rakuten)
  • Cookie duration: Not listed
  • Brands: Alexis, Balenciaga, Bottega Veneta, Brandon Maxwell, Brock Collection, Carolina Herrera, Eres, Isabel Marant, Johanna Ortiz, Khaite, Loewe, Miu Miu, Moncler, Oscar de la Renta, Paco Rabanne, Prada, Proenza Schouler, Stella McCartney, Ulla Johnson, Valentino, Versace, Victoria Beckham, Zimmermann
  • Markets: Global

Similar to Luisaviaroma, Moda Operandi offer a wide range of designers and items on their site, alongside frequent sales. They also offer something called "Trunkshows", which basically allow people to purchase runway collections upfront for a smaller deposit before they're actually available.

MATCHESFASHION

MATCHESFASHION Affiliate Program
  • Network or Software: Rakuten
      Integrated in Affilimate
  • Commission: 4% base commission
  • Cookie duration: Not listed
  • Brands: Alexander McQueen, Balenciaga, Bottega Veneta, Chloé, Christian Louboutin, Dolce & Gabbana, Ganni, Gucci, Isabel Marant, Jil Sander, Loewe, SAINT LAURENT, Raey, The Row, Valentino, Zimmermann
  • Markets: US, UK, AU, JP
  • Alternatives: NET-A-PORTER with Rakuten (6% on most products, 4% on beauty, 3% on sale), or NET-A-PORTER with Sovrn (4% depending on publisher)

MATCHESFASHION is another big, ecommerce retailer specializing in a lot of the same brands (and taking some market share) from NET-A-PORTER. You'll find many of the same designers you would at other shops, and a base commission of 4%.

Neiman Marcus

Neiman Marcus Affiliate Program
  • Network or Software: Sovrn
      Integrated in Affilimate
    FlexOffers
      Integrated in Affilimate
  • Commission: 9.4% depending on publisher (Sovrn), 2.4% (FlexOffers)
  • Cookie duration: Not listed (Sovrn), 5 days (FlexOffers)
  • Brands: Akris, Alexander McQueen, Alice + Olivia, Bottega Veneta, Brunello Cucinelli, Canada Goose, Chiara Boni La Petite Robe, Chloé, Christian Louboutin, David Yurman, Dolce & Gabbana, Eileen Fisher, Fendi, Giorgio Armani, Golden Goose, Jimmy Choo, Johnny Was, Lafayette 148 New York, Louis Vuitton, Manolo Blahnik, Moncler, SAINT LAURENT, Theory, Tory Burch, Valentino, Veronica Beard, Vince
  • Markets: US
  • Alternatives: FARFETCH with FlexOffers (5.6%), FARFETCH with Partnerize (7%), MR PORTER with Sovrn (9.2% depending on publisher), MR PORTER with Skimlinks (3-6%), or MR PORTER with Partnerize (6%)

Neiman Marcus is a luxury department store chain that also owns Bergdorf Goodman, Last Call, Horchow, and Mytheresa.com, with a flagship store located in downtown Dallas. Neiman Marcus' affiliate program is available both through FlexOffers or Sovrn, and ranges depending on the rate you negoiate.

Nordstrom

Nordstrom Affiliate Program
  • Network or Software: Rakuten
      Integrated in Affilimate
  • Commission: 1-11% negotiable
  • Cookie duration: 12 hours
  • Brands: Alexander McQueen, Balenciaga, Bottega Veneta, Brunello Cucinelli, Burberry, Christian Louboutin, Fendi, Givenchy, Golden Goose, Gucci, Moncler, Off-White, Prada, SAINT LAURENT, The Row, Thom Browne, Valentino
  • Markets: Global
  • Alternatives: Nordstrom Rack with FlexOffers (3.2%), or Nordstrom Rack with Sovrn (12% depending on publisher)

Nordstrom is one of the most recognized retailers for high-end clothing in the world. Though with a base commission of 1% when you join through Rakuten, this program is probably only worth promoting if you're able to negotiate your rate out the gate (which can go as high as 11%).

Saks Fifth Avenue

Saks Fifth Avenune Affiliate Program
  • Network or Software: FlexOffers
      Integrated in Affilimate
  • Commission: 2.4%
  • Cookie duration: 14 days
  • Brands: Alexander McQueen, Alice + Olivia, Balenciaga, Bottega Veneta, Brunello Cucinelli, Christian Louboutin, Fendi, Frame, Gucci, La Prairie, Moncler, SAINT LAURENT, Valentino, Zimmermann
  • Markets: Global
  • Alternatives: or Nordstrom with Rakuten (1-11% negotiable)

Like Nordstrom, Saks Fifth Avenue is a luxury mainstay, and one of the oldest on this list with its first store having opened in 1897. Offering a base commission of 2.4%, you may want to pick other retailers with higher commissions if you aren't able to negotiate out the gate.

If you're running a fashion or luxury blog, there's a high probability you're a member of a number of different affiliate programs and networks.

Affilimate helps you collect your affiliate data (clicks, revenue, and content analytics) into a single place so you an optimize conversion and monitor performance.

Start your free Affilimate account and begin tracking today.

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Monica Lent
ARTICLE BY
Monica Lent(@monicalent)

Co-founder of Affilimate. I'm here to share data-driven tips and strategies for earning more from your website as a content publisher.

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