12 Best Skincare Affiliate Programs in 2023 (Based on Data)
Nothing sells quite like beauty. The demand for skincare products is only going to get stronger over the next few years. Customer spending on the global beauty market is expected to hit $716 billion by 2025.
So, if you’re thinking about dipping your toes into this hugely popular affiliate segment, wade right in! The potential right now is huge.
Remember to link your affiliate products to your niche or align to a related niche. For example, you can talk about eye care products and link to specific best sellers listed on the advertiser's ecommerce pages. Or place the marketing collateral strategically on high-visibility locations on your beauty/skincare website.
You can even talk about special offers and discounts promoting them as deals that your website visitors just can't miss. Redirect them to the respective affiliate pages.
The sky’s the limit in terms of how you can promote skincare and how much you can potentially earn.
The skincare affiliate programs we’ve selected provide commissions up to a whopping 25%. The product range will appeal to budget buyers as well as clients looking for something special, so there's plenty of choice.
Here’s more on how these programs made it into our ‘best’ list.
How we compiled this list
Before we dig into the list, I just want to share how we compiled it.
To create this list of the best skincare affiliate programs, we analyzed which merchants 25 top beauty and skincare blogs were sending their readers to with affiliate links using our Affiliate Link Scanner.
After all, if a famous skincare blog is repeatedly linking to the same site, there's a good chance it's converting for those products and their audience.
The result is a list of the top skincare affiliate programs, based on the affiliate strategy behind the top skincare-focused blogs in the beauty niche.
All based on publicly available data.
Skincare affiliate programs
In this list, you'll find affiliate programs for skincare, clean beauty, and more.
Here are the best skincare affiliate programs to promote:
- Deciem affiliate program
- SkinStore affiliate program
- YesStyle affiliate program
- Mankind affiliate program
- SkinCareRxp affiliate program
- Paula's Choice affiliate program
- Dermstore affiliate program
- Feelunique affiliate program
- LOOKFANTASTIC affiliate program
- Sephora affiliate program
- Ulta Beauty affiliate program
- SkinCeuticals affiliate program
Deciem
- Program name: Deciem Affiliate Program
- Network / Software: SovrnIntegrated in Affilimate
- Commission:
- Cookie duration: Not listed
- Markets: UK
Want an affiliate skincare product that’s high-performance, affordable, sustainable, AND gives you great commissions? Canadian brand DECIEM is right up your alley.
DECIEM identifies as a disrupter in the global beauty market, adopting a science-first approach in all its formulations.
In terms of products, it have a few different brands for skincare in its portfolio - The Ordinary, NIOD, Hylamide, and The Chemistry Brand. It also have a product line specifically for hair care called HIF.
Whether you want to promote DECIEM as a whole or stick to just one, two or more of its umbrella brands, you still get commissions in the range of 7-13% across the board.
According to the blurb on its site, DECIEM sells a minimum of two products every second, which gives you a good sense of how popular they are.
And yet at the same time, we did find a lot ofnot-so-happy reviews online focused on shipping and delivery problems.
Although DECIEM is based in the UK, they sell products globally. Right now, you'll find the brand listed only on the two platforms Awin and Sovrn.
SkinStore
- Program name: SkinStore Affiliate Program
- Network / Software: AwinIntegrated in Affilimate, ShareASaleIntegrated in Affilimate, Yazing, SovrnIntegrated in Affilimate, FlexOffersIntegrated in Affilimate, SkimlinksIntegrated in Affilimate
- Commission: 0-6% depends on the type of products and customers, 8% standard commission (Awin), 12% per sale (ShareASale), 0-8% (Yazing), 10% (Sovrn), 1.6% for existing customers, 4% for new customers (FlexOffers), 8% for existing customers, 25% for new customers (Skimlinks)
- Cookie duration: 30 days (Awin, ShareASale, FlexOffers), Not listed (Yazing, Sovrn, Skimlinks)
- Markets: US (Awin), Global (ShareASale), Global (Yazing), Global (Sovrn), US (FlexOffers), US, UK, AU, IL, CA (Skimlinks)
Megabrand SkinStore features a whopping 8000+ products from over 300 brands. Aside from skincare, the brand also stocks cosmetics, hair products, fragrances and more.
SkinStore boasts high conversion rates on its extensive product range. Aligning with the brand may be a good choice for you if you want to offer a bigger range of affiliate products from a single entity. It's also a good partnership to consider for a consistent source of affiliate revenue.
SkinStore’s commission structures vary by platform. Commissions can go up to 25% specifically on Skimlinks for new customers.
Worth mentioning is the brand’s extensive support for affiliate partners. In addition to a dedicated support team, you get regular updates in the form of a newsletter that gets sent as often as you want (daily, weekly or monthly). Also, as many creatives and banners as you can handle!
YesStyle
- Program name: YesStyle Affiliate Program
- Network / Software: AwinIntegrated in Affilimate, ShareASaleIntegrated in Affilimate, SkimlinksIntegrated in Affilimate, Commission FactoryIntegrated in Affilimate, SovrnIntegrated in Affilimate, Yazing, FlexOffersIntegrated in Affilimate
- Commission: 5% for existing customers, 10% for new customers (Awin), 10% sale commission, 8-14% Deal Commissions (available via select Deal Creatives) (ShareASale), 2-10% depends on the type of customers and transaction dates (Skimlinks), 1-10% commission depending on the type of publishers and customers (Commission Factory), 7% sales, $0.17 EPC (Sovrn), 4% of New Customer Sales (Yazing), 1.6% all sales (FlexOffers)
- Cookie duration: 30 days (Awin, ShareASale, Commission Factory), Not listed (Skimlinks, Sovrn, Yazing), 27 days (FlexOffers)
- Markets: DE, ES, FR, IT, NL, UK (Awin), Global (ShareASale), Global (Skimlinks), Global (Commission Factory), Global (Sovrn), Global (Yazing), Global (FlexOffers)
YesStyle has been in the business since 2006. One of the fastest-growing global retailers of Asian beauty and fashion products, YesStyle currently has over 1 million active and loyal customers plus a product line of over 800 beauty brands.
Expect to earn a maximum of 15% commissions as an affiliate partner. Bear in mind these commissions can depend on many different variables like
- The affiliate platform you're using
- The type of customer (new or existing) that buys the product
- The type of website you have (e-commerce, blog, coupon site, and so on)
So if you’re an ‘invite-only’ or influencer you can easily get 15%. As a blogger, you can get a maximum of 10%, and if you own a cashback or coupon site, expect no more than 2% commissions.
Read up on the fine print before you sign up so you know what to expect.
On the plus side, shipping is free to anywhere in the world. Express shipping is available in the US. The product feed is always up-to-date. You’ll also get a regular affiliate newsletter plus banners and creatives you can use on your site.
To sign up, simply register using their online form. The team will revert once they’ve reviewed your site.
Mankind
- Program name: Mankind Affiliate Program
- Network / Software: AwinIntegrated in Affilimate, SkimlinksIntegrated in Affilimate, Yazing, FlexOffersIntegrated in Affilimate
- Commission: 0-7% depends on the type of products and customers (Awin), 1-7% depends on the type of products and customers (Awin), 2-10% depends on the type of products and customers (Skimlinks), 2-7% (Skimlinks), 2-10% depends on the type of products and customers (Skimlinks), 5% for existing customers, 10% for new customers (Yazing), 1.6-4% (FlexOffers), 1.6-5.6% (FlexOffers)
- Cookie duration: 30 days (Awin, FlexOffers), Not listed (Skimlinks, Yazing)
- Markets: UK (Awin), US (Awin), ES (Skimlinks), US (Skimlinks), UK, RU (Skimlinks), Global (Yazing), UK (FlexOffers), US, CA (FlexOffers)
The market for male grooming products has changed significantly over the past few years. Men are starting to make their presence felt in a big way.
It’s no longer about shaving creams and hair styling products. Men are exploring the whole range of personal care products. If you’re an affiliate marketer with a sizable male following, it’s worth exploring what the brand Mankind has to offer you.
Mankind is currently one of the leading stores in the UK exclusively dealing in male grooming products. Its skincare, shaving, and hair products go through a rigid selection process to ensure its offering only the best and most innovative products for its customers.
Mankind’s commission rates are not as high as some skincare affiliate programs. Expect a maximum of 10%. Your final earnings will depend on the type of product or whether it’s a new or existing customer.
However, you will be tying up with an established brand that's been consistently delivering for years.
SkinCareRxp
- Program name: SkinCareRxp Affiliate Program
- Network / Software: AwinIntegrated in Affilimate, SovrnIntegrated in Affilimate, FlexOffersIntegrated in Affilimate
- Commission: 2-6% depends on the type of products and customers (Awin), 7.5% (Sovrn), 10% Existing and New customers sales (FlexOffers)
- Cookie duration: 30 days (Awin, FlexOffers), Not listed (Sovrn)
- Markets: Global (Awin), Global (Sovrn), US, CA (FlexOffers)
SkinCare Rx prides itself on delivering dermatology-grade and spa-quality skincare products. In fact, it's one of only a select number of providers who are able to do this. Part of the Hut Group, SkinCare Rx has been in the business for over 20 years.
The brand is affiliate-friendly. There is a dedicated affiliate team. You also get newsletters delivered at the frequency you prefer, supporting creatives and product feeds. According to the blurb on its website, the brand is open to working with you if you need something specific for your site.
Commission-wise, expect to earn up to 10% maximum, however, given the premium pricing on the products, this can turn out to be a good investment. You also have the benefit of locking in exclusive rates. The cookie duration limit is 30days.
Paula's Choice
- Program name: Paula's Choice Affiliate Program
- Network / Software: ImpactIntegrated in Affilimate, SovrnIntegrated in Affilimate, FlexOffersIntegrated in Affilimate, SkimlinksIntegrated in Affilimate
- Commission: 7% online sale (Impact), 10% (Sovrn), 6-7.2% (FlexOffers), 6% of sales (FlexOffers), 25% online sale (Skimlinks), 10% (Skimlinks), 12% (Skimlinks), 12% (Skimlinks)
- Cookie duration: 30 days (Impact, FlexOffers), Not listed (Sovrn, Skimlinks), 15 days (FlexOffers)
- Markets: CA, AU, US (Impact), EU, AU, BT, CA, US (Sovrn), US, CA, AU (FlexOffers), UK (FlexOffers), US, CA, AU, NZ (Skimlinks), DE (Skimlinks), NL, BE (Skimlinks), UK, DK (Skimlinks)
Paula’s Choice is a brand for conscious marketers who will only put their names behind sustainable and environmentally-friendly products. This brand doesn’t test on animals. Its products are all fragrance-free, non-irritating and research-based. It uses sustainable ingredients and recyclable packaging. Plus, the brand stands committed to delivering results.
Commissions range from 6% to a maximum of 25% on your sales depending on the affiliate platform you’re using.
Paula’s Choice also appears super-dedicated to affiliates. So you have the regular product data feed updates and newsletter. You also have a selection of banners and links you can use on your sites. Last plus not least, there’s a dedicated affiliate management team.
Did we forget to mention the brand’s consistently good online reviews?
Dermstore
- Program name: Dermstore Affiliate Program
- Network / Software: CJ AffiliateIntegrated in Affilimate, SkimlinksIntegrated in Affilimate, SovrnIntegrated in Affilimate
- Commission: 2% return customer purchase, 5% new customer purchase (CJ Affiliate), 12% base commission, 15% new customer purchase , $5.00 on select purchases (Skimlinks), 5.05% (Sovrn)
- Cookie duration: 30 days (CJ Affiliate), Not listed (Skimlinks, Sovrn)
- Markets: US
Dermstore is a retailer that carries professional-strength formulas from top skincare brands. Here, customers can get exclusive access to products otherwise only available at a dermatologist’s office.
It’s an excellent product line to promote if you’re looking to feature specialty products backed by science.
The payout ranges from 2% (return customers) to 15% (new customers) with a $5 per item purchase through their Skimlinks network.
You can sweeten your affiliate links with features like “shop now, pay later”, new customer coupon codes, and a customer cashback program.
Feelunique
- Program name: Feelunique Affiliate Program
- Network / Software: AwinIntegrated in Affilimate, SovrnIntegrated in Affilimate, FlexOffersIntegrated in Affilimate
- Commission: 7% for new customers, 9% for existing customers, 2% electricals, 1% on orders with voucher codes (Awin), 2-9% depending on the type of customers and purchases (Sovrn), 1.6% of electrical products sales, 8% of existing customers sales, 9.6% of new customers sales (FlexOffers)
- Cookie duration: 30 days (Awin, FlexOffers), Not listed (Sovrn)
- Markets: US, FR, ES, IE (Awin), Global (Sovrn), US (FlexOffers)
Timeless classics? You got it. Exciting, new arrivals? You bet. Supporting a great cause? Yes! Feelunique has it all.
Feelunique is a European beauty store with over 35,000 products. They are a “socially connected” retailer, which means that they go beyond just selling goods. One of their notable initiatives is their partnership with Toiletries Amnesty which donates beauty products to people in need.
The company’s commission rate is up to 9% which is considered average in the niche. Feelunique could complement your affiliate portfolio nicely, especially if you like to recommend products from socially conscious stores.
LOOKFANTASTIC
- Program name: LOOKFANTASTIC Affiliate Program
- Network / Software: AwinIntegrated in Affilimate, AdmitAdIntegrated in Affilimate, Commission FactoryIntegrated in Affilimate, CJ AffiliateIntegrated in Affilimate, SkimlinksIntegrated in Affilimate, SovrnIntegrated in Affilimate
- Commission: £6.00 Beauty Box 3 month subscription, £10.00 Beauty Box 6 month subscription, £20.00 Beauty Box 12 month subscription, 2% for all publisher/customers (Electricals/Beauty Box 1 month subscription/Advent Calendar), 2% for existing customers; publisher group: discount codes & deals/browser extension & soft click / UGC & communities, 3% for existing customers in other publisher group, 5% for existing customers; publisher group: content & influencers / cashback / loyalty & employee benefits, 5% for new customers; publisher group: discount codes & deals / UGC & communities / loyalty & employee benefits, 7% for new customers in other publisher group, 10% for new customers; publisher group: content & influencers / cashback (Awin), £6.00 Beauty Box 3 month subscription, £12.00 Beauty Box 6 month subscription, £20.00 Beauty Box 12 month subscription, 2% for all publisher/customers (Electricals/Beauty Box 1 month subscription/Advent Calendar), 2% for existing customers; publisher group: discount codes & deals/browser extension & soft click / UGC & communities, 3% for existing customers in other publisher group, 5% for existing customers; publisher group: content & influencers / cashback / loyalty & employee benefits, 5% for new customers; publisher group: discount codes & deals / UGC & communities / loyalty & employee benefits, 7% for new customers in other publisher group, 10% for new customers; publisher group: content & influencers / cashback (AdmitAd), 4.8% per sale (Commission Factory), 6% per sale (Commission Factory), 2-3% for existing customers, 2-6% for new customers (CJ Affiliate), 0-15% default commission rate, 2% beauty box 1 month, €8.00 beauty box 3 months, €12.00 beauty box 6 months, €25.00 beauty box 12 months (Skimlinks), 0-15% default commission rate, 2% beauty box 1 month subscription, €6.00 beauty box 3 month subscription, €10.00 beauty box 6 month subscription, €20.00 beauty box 12 month subscription (Skimlinks), 0-15% default commission rate (Skimlinks), 1.99% (Sovrn), 7% (Sovrn), 5.1% (Sovrn), 6.99% (Sovrn), 2.99% (Sovrn), 4.97% (Sovrn), 1.99% (Sovrn)
- Cookie duration: Not listed (Awin, Skimlinks, Sovrn), 30 days (AdmitAd, Commission Factory, CJ Affiliate)
- Markets: IE, UK (Awin), DE (AdmitAd), Global (Commission Factory), AU (Commission Factory), CA, US (CJ Affiliate), Global (Skimlinks), UK (Skimlinks), AU, NO, SE, DK (Skimlinks), DE (Sovrn), FR (Sovrn), Global (Sovrn), RU (Sovrn), IT (Sovrn), CN (Sovrn), Global (Sovrn)
If you’re ready to pamper yourself (and your readers) with some luxury skin and haircare, then Lookfantastic has you covered.
They have a huge selection of premium brands available (660 to be exact). In the past few years, they have also expanded their offerings with organic, vegan, and clean products.
You can expect brands with heftier price tags such as Yves Saint Laurent, MAC, or even a monthly beauty subscription to bump your affiliate commissions.
Looking to attract a wider audience? Lookfantastic also offers affiliate-exclusive special offers and discounts, too, which will appeal to the masses.
Commission rates vary from network to network but you can expect to earn up to 15% as an affiliate partner.
Sephora
- Program name: Sephora Affiliate Program
- Network / Software: RakutenIntegrated in Affilimate, ImpactIntegrated in Affilimate, SovrnIntegrated in Affilimate
- Commission: 0-5% base commission (Rakuten), 5% base commission (Rakuten), 3-8% web sale (Impact), 2.5-7% web sale (Impact), 4-10% web sale (Impact), 4% (Sovrn), 7.99% (Sovrn)
- Cookie duration: 30 days (Rakuten, Impact), Not listed (Sovrn)
- Brands: Charlotte Tilbury, Fenty Beauty, Huda Beauty, Too Faced, Dior, Chanel, Yves Saint Laurent, Rare Beauty, Fenty Skin, Dr. Jart+, AESOP, Bon Parfumeur, Moroccanoil
- Markets: BR (Rakuten), KR (Rakuten), HK, AS, PH, TH, ID (Impact), SG, MY (Impact), NZ, AU (Impact), NZ (Sovrn), Global (Sovrn)
Sephora dominates the beauty industry with its omnichannel marketing approach. They are known for their early adopter mindset which is a tactic that has helped them not only be the first to embrace VR technology and m-commerce but also propelled them to come out profitable during COVID-19.
In one word, they know what they’re doing and the customers love them for it.
Their affiliate program is just another example of their omnipresence. They are partnered with Rakuten, Impact, and Sovrn. You can earn a commission rate of up to 7.99%.
The best part is that you can leverage their free shipping and free sample offers in your content for any brand you choose, as a way to compel your readers to buy.
Acceptance into the program happens manually. Once you’re in, you’ll have access to affiliate-exclusive promotions and pre-made banners.
Ulta Beauty
- Program name: Ulta Beauty Affiliate Program
- Network / Software: SkimlinksIntegrated in Affilimate, SovrnIntegrated in Affilimate
- Commission: 10% per sale (Skimlinks), 1% (Sovrn)
- Cookie duration: Not listed (Skimlinks, Sovrn)
- Markets: US
Ulta Beauty is the largest beauty retailer in the US, with over 1,200 locations. It’s a close competitor to Sephora as they also carry a wide range of beauty products for a loyal fanbase (6.7M followers on Instagram alone) and are active in the VR scene.
Their affiliate program is an exciting one based on their commission alone, which could be as high as 10% per sale. They work with various networks. One drawback: their cookie duration is not disclosed clearly.
The wide variety of products and brand policies make for easy promotion. They offer a 2-hour in-store pickup, free shipping, offers, free gifts, coupon codes, affiliate specials, and much more.
It’s an excellent program to be a part of with a great earning potential, all the while supporting a brand with supply chain transparency, cruelty-free products, and great discounts.
SkinCeuticals
- Program name: SkinCeuticals Affiliate Program
- Network / Software: AwinIntegrated in Affilimate, SkimlinksIntegrated in Affilimate, RakutenIntegrated in Affilimate, SovrnIntegrated in Affilimate
- Commission: 5% (Awin), 6% (Skimlinks), 8% (Skimlinks), 5% (Skimlinks), 10% (Skimlinks), 6% (Rakuten), 6.03% (Sovrn), 6% (Sovrn), 10% (Sovrn), 7% (Sovrn)
- Cookie duration: 30 days (Awin), Not listed (Skimlinks, Sovrn), 1 days (Rakuten)
- Markets: UK (Awin), US (Skimlinks), DE (Skimlinks), UK (Skimlinks), FR (Skimlinks), US (Rakuten), Global (Sovrn), BR, US (Sovrn), UK (Sovrn), Global (Sovrn)
UK-based brand SkinCeuticals has an almost cult-like following. Professionals within the skincare industry and long-time customers alike swear by the efficacy of this award-winning company's advanced skincare products.
SkinCeuticals features high-potency formulas backed by years of research and outstanding consumer reviews, making this brand an excellent choice for affiliate marketers.
What's in it for you?
An attractive 10% commission on all sales of their products. Plus, the chance to peg yourself as an influencer who really knows what works. Dispense with the research and simply redirect your site visitors to their best-sellers.
Affiliates can take advantage of an easy registration process. SkinCeuticals' affiliate manager is also on hand to guide you through the affiliate process.
The brand promises exclusive limited offers and branded creatives that you can place on your website. Last but not least, get advance notifications on special offers and product launches.
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