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Shoe Affiliate Programs

12 Best Shoe Affiliate Programs for 2024 (Based on Data)

By Irene Lopez · Updated Jan 3, 2024

“I did NOT have three thousand pairs of shoes, I had one thousand and sixty,” — Imelda Marcos

Whatever the occasion, shoes tell the world a lot about who’s wearing them and why. Such is their inherent timelessness and appeal.

Rightly or wrongly, shoes spell status and buying power. The right kind of shoes can open doors for you. The right kind of shoes can also make you feel on top of the world.

But you don’t have to be an unabashed shoe lover to enjoy the hedonistic pleasure of a great pair of shoes. You could sell and promote them instead!

As of 2021, the United States had the largest footwear market in the world, generating a mind-boggling $78 billion worth of revenue the same year. This year, revenues are expected to hit $88.47 billion. There’s plenty of money to be made selling shoes.

Quick Pro Tip: Non-luxury shoes are overwhelmingly the most popular variant right now. They’re ideal for marketers and content creators who are relatively new to the footwear market. Also invest in sustainable and ethically-sourced brands. Look at luxury shoes only if you know what’s in, and who’s buying them, to turn some genuine profits.

Whether you want to buy or promote shoes, these are our top picks for the best shoe affiliate programs in 2024:

Nike

Nike Affiliate program

Nike is one of the biggest sports brands in the world, and is a sponsor to some of the most famous athletes from every sporting discipline. It has global brand recognition, with fans all over the world who eagerly await their next sneaker drop or celebrity collaboration.

Affiliates who sign up to the Nike affiliate program can earn commissions of up to 11% within a 30 day cookie window.

In order to position yourself as an expert resource in the fitness or sporting goods industry, it can be beneficial to partner with the most relevant brands, and Nike is definitely a major industry player. If Nike is a brand you wear and love, this affiliate program is a no-brainer.

Adidas

Adidas Affiliate Program

Adidas is an iconic brand and partners with the biggest athletes and athletic clubs in the world. It has a custom apparel collection, and it really stands out as a leader in innovative footwear.

The Adidas affiliate program commissions start at 2% and increase to 14%, with a 14 to 45 day cookie duration. It goes without saying that partnering with such a well known brand has several advantages for affiliates.

It can bolster your own brand image, not to mention make converting sales much easier. Whether you have an audience of sneakerheads or sports fans, you can set yourself up as the go-to source for the latest sports shoe launches when you partner with the Adidas affiliate program.

New Balance

New Balance Affiliate Program

New Balance deals exclusively in athletic footwear and fitness apparel, and hence is an option worth checking out if you’re a content creator in the health and wellness niche. The company isn’t just a lifestyle brand, mind you. It’s a culture in itself.

The brand headquartered in Boston, Massachusetts takes responsible leadership seriously. They assemble more than four million pairs of athletic footwear in the USA, showcasing their commitment to the ethos of “Make in the US.” They’re also extensively involved in initiatives helping build access and opportunity for underserved communities.

New Balance’s commitment to responsible leadership also reflects in their selection criteria for affiliate partners. While there is no fee to sign up, the brand is keen that your website is family-friendly to start with!

In terms of how the affiliate program works, you’re expected to link into the New Balance website, after which you can start earning via click-through sales. Commissions start at 2% but expect to earn more if your performance is “exceptional.” The average order value is typically from $120 up.

Gift cards and select excluded product lines are not eligible for commissions. The average cookie duration is 30 days and you will get paid each time a customer orders through you, and not just the first time. Also worth noting is that the brand currently only ships to the 48 continuous states of the US.

Zappos

Zappos Affiliate Program

Back in 2009, Zappos was bought by Amazon for $1.2 billion. Since then, Zappos has expanded its offering from just shoes to eyewear, clothing, accessories and bags. The latest numbers from 2015 report $2 billion in annual revenue.

There's no question that Zappos is a name known in many households.

But when does it make sense to promote a brand on Zappos rather than Amazon?

Most affiliate content we analyzed does stick to promoting Zappos for what they're most known: shoes. This makes a lot of sense considering that Zappos offers a 7-10%, in contrast to Amazon which caps shoes at 4%. Zappos' cookie period is also comparatively generous at 30 days on CJ.

So if you're looking for the affiliate program for Nike, UGG, Vans, and Clarks, you can promote all those brands and over 1,300 more via Zappos.

The Zappos affiliate program landing page also reports an average order value (AOV) of $150. At a 7% commission rate, this pans out to a respectable average commission of about $10.50.

Finally, you can lean on Zappos' free shipping and free return policy to help your readers feel confident they won't regret their purchase.

Cole Hann

Cole Hann Affiliate Program

Cole Haan was founded in Chicago, Illinois in 1928. This all-American brand currently deals in footwear, bags, and accessories serving markets worldwide.

In February, early this year, Cole Haan joined hands with retail technological solutions provider Aptos to deploy its Aptos One platform in over 90 Cole Haan direct retail stores across the US and Canada. What this means is that shoppers can experience an unbridled retail experience in line with the brand’s vision to continually update its value for customers.

Cole Haan has a strong presence on social media channels like Facebook and Instagram. The brand also has tremendous utility value in that their fashion-forward styles can be worn at work, at the gym, and outdoors on the weekends.

Commissions for affiliates can vary depending on the affiliate network. It varies from $4.8 to $6.5 per sale on FlexOffers and 5% to 10% on Sovrn. Expect to earn 6% at Commission Factory. The average cookie duration is 30 days.

KOIO

KOIO Affiliate Program

KOIO is a luxury sneaker brand, which sells both mens and women's sneakers made from fine Italian leather. According to their program details, KOIO's target market are men and women earning over $124,000 per year between 25-34.

If that aligns with your audience, this program could be a great fit for you.

Each pair of shoes on KOIO's site has a price tag between $300-400, which means a base commission of about $28 for just one pair.

With a top content site, you can grow that to $52 thanks to the 15% commission offered by KOIO for qualifying publishers. That'll downgrade your cookie to just 14 days, so you'll want to track your conversion window to see how many sales that'd make you miss out on.

Finally, KOIO provides some recommended keywords to target if you'd like to promote its products: leather sneakers, luxury sneakers, Italian sneakers, men's leather sneakers, women's leather sneakers, high-end sneakers.

This should give you a pretty clear idea of who exactly can do well with this program.

ASOS

ASOS Affiliate Program
  • Program name: ASOS Affiliate Program
  • Network / Software: Rakuten
      Integrated in Affilimate
    , Sovrn
      Integrated in Affilimate
    , Cuelinks, FlexOffers
      Integrated in Affilimate
  • Commission: 6% base commission and for new customers, 3% for existing customers, 1% on sale items (Rakuten), 1% base commission and on sale items, 6% for new customers, 3% for existing customers (Rakuten), 0.5-1% base comission (Rakuten), (Sovrn), 3.76-4.51% per sale (Cuelinks), 4.8% of new customer sales, 2.4% of existing customer sales, 0.8% of app sales (FlexOffers)
  • Cookie duration: 45 days (Rakuten, FlexOffers), Not listed (Sovrn, Cuelinks)
  • Markets: Global (Rakuten), AU (Rakuten), US (Rakuten), Global (Sovrn), UK, US, CN, MY, SG, TH, IN (Cuelinks), NZ, AU, US (FlexOffers)
  • Alternatives: H&M at 7% for existing customers, 10.5% for new customers (AdmitAd), (Sovrn), (Skimlinks), or REVOLVE at 5% for all customers (CJ Affiliate), 6% for all customers (Skimlinks), 8% for online and app sales (FlexOffers), (AdmitAd), (Sovrn)

ASOS is a UK-based fast fashion retailer founded in 2000. In 2020, they did £3.26 billion in revenue, and in 2021 won a bid to acquire Topshop, Topman, and Miss Selfridge.

This online fashion powerhouse is one of the most popular fashion affiliate programs in Europe, according to our analysis.

As an affiliate, you can promote shoes, clothing, makeup, and more for people at all sorts of budgets. Plus, they've got a 10% student discount and an ASOS outlet where you can find sale items to share with your audience.

ASOS also has strong customer loyalty, thanks to their Premiere Delivery program which costs just £9.95 a year for next-day shipping on every purchase. (An absolute steal compared to Amazon Prime!)

For the highest commissions from the ASOS affiliate program, you'll want to refer new customers. ASOS offers up to 6% when you bring a first-time shopper to their website who goes ahead and buys.

Do note that, like many fashion affiliate programs, ASOS offers lower rates for coupon and cashback sites (up to 3% instead of 6%).

DHGate

DHGate Affiliate Program

DHgate is a worldwide wholesale platform headquartered in Beijing, China. Shoes are just some of 32+ million products being sold by over two million Chinese SMEs on the platform.

DHgate, by some estimates, currently has over 31 million registered buyers from more than 220 countries. The prices of the products can go as low as $0.1, which is why the platform is also hugely popular with dropshippers.

DHgate also has physical stores called Digital Trade Centers (DTCs) where customers can take a look at the products before placing orders.

DHgate offers a few different options for affiliate partners. You can opt for commissions on sales, invite new referrals for a 30% commission, and also potentially earn bonuses.

DHgate’s affiliate program is available on ShareASale where you can earn 3% per sale, and CJ and Commission Factory where you can earn from 2% to 51% per sale.The average cookie duration is 30 days.

FARFETCH

farfetch affiliate program

Farfetch is taking a big bite out of the high end ecommerce space, and received quite a few links from the luxury blogs and fashion-focused websites we analyzed.

Like MR PORTER, the FARFETCH program is available through Partnerize with a quite generous 7% commission rate and 30-day cookie. This combination makes it an attractive offer to promote as an affiliate, especially given that it offers both mens and womens styles.

NET-A-PORTER

Net-a-Porter Affiliate Program
  • Program name: NET-A-PORTER Affiliate Program
  • Network / Software: Rakuten
      Integrated in Affilimate
    , Sovrn
      Integrated in Affilimate
  • Commission: 6% on most products, 4% on beauty, 3% on sale (Rakuten), 4% depending on publisher (Sovrn)
  • Cookie duration: 14 days (Rakuten), Not listed (Sovrn)
  • Brands: Alaïa, Balenciaga, Bottega Veneta, Cartier, Chloé, Dolce & Gabbana, Erdem, Fendi, Gabriela Hearst, Gucci, Loewe, Loro Piana, Proenza Schouler, SAINT LAURENT, Stella McCartney, The Row, Valentino, Versace, Zimmermann
  • Markets: Global

Founded in 2000, NET-A-PORTER changed the game when it came to shopping for designer clothing online. When it was purchased in 2018, the retailer was valued at over $6.4 billion dollars.

Perhaps unsurprisingly, we found that Net-A-Porter was consistently among the most-linked retailers on luxury fashion blogs.

If you're looking for the affiliate program for Louis Vuitton, Gucci, and Versace's products, this is likely the one you want. It's got a massive selection, including a sizable spot for sales.

Just be aware, most of these affiliate programs will offer a lower rate for sale items.

In the case of NET-A-PORTER, you're looking at a 3% commission instead of 6%.

Lastly, if you want to promote luxury watches as an affiliate, both NET-A-PORTER and its counterpart for menswear MR PORTER have got you covered. You'll find Cartier watches for men and women at both retailers.

Cartier affiliate program

Tip: Net-A-Porter operates a private program on Rakuten, but you can also promote them through Sovrn without an extra approval process for a lower commission.

MR PORTER

Mr Poter Affiliate program

Continuing with the theme of ALL CAPS, next up we have MR PORTER. This is the menswear equivalent to NET-A-PORTER which focuses solely on women's luxury fashion.

You'll find many of the same brands available, though unlike NET-A-PORTER, MR PORTER is available on different affiliate networks. Their main program is run through Partnerize, though you can also find them on Skimlinks and Sovrn.

Although the Sovrn offer might look appealing, bear in mind that there's no published cookie duration, whereas partnering through Partnerize means a 14-day conversion window.

Jimmy Choo

Jimmy Choo Affiliate Program

Jimmy Choo shoes are available at a ton of different retailers, including others in this guide like Luisaviaroma and Neiman Marcus.

Like many luxury affiliate programs, you can apply for Jimmy Choo's affiliate program through Rakuten. With its 8% commission and 30-day cookie, you'll find it can be more lucrative to go straight to the brand than through other retailers.

Irene Lopez

Irene Lopez

Irene is a content strategist and SEO Copywriter. Helping businesses boost their visibility and generate long-term profit.


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