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H&M Affiliate Program
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Join the H&M Affiliate Program

H&M has an affiliate program in the Fashion and Clothing niche with commissions up to 10.5% for new customers on AdmitAd. Learn how to join the H&M affiliate program, where to get the best rates, and the longest cookie period through our affiliate program guide below.

NetworkCommission rateCookieMarketsDetails
AdmitAd7% for existing customers, 10.5% for new customers30 daysGlobalJoin program
SovrnNot listedNot listedCanada, Mexico, United StatesJoin program
SkimlinksNot listedNot listedGlobalJoin program

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What you should know about the H&M affiliate program

Practically synonymous with "fast fashion", H&M is originally a Swedish brand which has since expanded across the globe and become a household name in the process.

Other companies under its belt include & Other Stories and COS, both of which cater to a slightly more upmarket audience.

What becomes clear when you look at H&M's affiliate program is that their commission structure favors new customers. Like many fashion retailers, their goal is to reach new users they can convert into repeat buyers.

At 10.5% commissions and a 30-day cookie period, the company is clearly offering strong incentives to affiliates. The question is whether the average order value on H&M — known for its rock-bottom prices — is high enough that you can do well without serious volume.

Products on offer through the program include clothing in apparel, shoes, and accessories.

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